The world’s best automotive designers work ’round the clock and through the seasons to create the perfect Jetta.
That’s the premise of the second of four Volkswagen Jetta television commercials rolling out over the next couple of months. Developed by Volkswagen and its agency of record, Deutsch LA, the “Dream Team” chronicles an elite group of designers as they collaborate on the design of the new Jetta. When the vehicle is finally revealed, they beam with pride—until, at the end, the price is displayed. Here’s a tip: Be sure to catch the subtle (and not so subtle) changes to the designers as time ticks away and their work continues.