VW webisodes starring Saturday Night Live comedian Bill Hader and the 2011 Jetta are headed to a small screen near you. Paired with VW product specialist Danielle Gumro and SNL writer John Mulaney, Bill (weʼre on a first name basis now) brings his comedic style to the new series “Inside the VW Academy.”
The series weaves together useful and hard-hitting product features while managing to be at least a bajillion times more entertaining than the ownerʼs manual. The first round of videos feature the Jetta, Touareg and Tiguan models and will be featured on the official Volkswagen YouTube channel and on the completely redesigned VW website.
“There was a real collaboration between Volkswagen and Bill Hader on the set of ʻInside the VW Academy,ʼ and the unscripted comedy resulted in a unique and interesting format to engage consumers,” said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. “This high quality online entertainment highlights our superior German engineering in a new way and underscores all the value you get when buying a Volkswagen.”
“I was excited to get to work with the elusive Danielle Gumro. But I was bummed I couldn’t keep my wardrobe from the shoot,” added actor Bill Hader.
The Jetta, Touareg and Tiguan will each be featured in three videos that highlight key features, safety, performance and technology, and each video shows a competitive comparison. The content will provide factual details interspersed with funny dialogue and comedic improv. Consumers will also be able to post the videos via YouTube and Facebook.