Four Audi models earn top marks in the Strategic Vision 2010 Total Value Index™

  • Audi Q7 led the Luxury SUV segment for the third straight year
  • Audi A8 named tops in Total Value among Luxury Cars; Audi TT Coupe and Audi A5 Cabriolet also recognized in their segments
  • The annual index measures total value from the ownership experience to financial costs

Four Audi models earned the highest scores in their categories, according to the newly released Strategic Vision 2010 Total Value Index. The Total Value Index measures the total value of a vehicle from the ownership experience to financial considerations, such as fuel economy, resale value and reliability. It’s a comprehensive study that Strategic Vision has issued for 14 years. In the 2010 report, Audi had more segment leaders than any other luxury car manufacturer. For the third consecutive year, the Audi Q7 took the top position in the Luxury SUV category. The Audi A8 won the Luxury Car Category, while the Audi A5 Cabriolet was named the top model among convertibles costing more than $30,000. The Audi TT Coupe turned in the best score in the category for Premium Coupes costing more than $28,000.

“Overall value is a key factor with today’s luxury car buyers,” said Johan de Nysschen, President, Audi of America. “We recognize that future success depends on meeting the short-term and long-term value expectations of our customers.”

“Times are hard and people are working harder than ever,” said Christopher Chaney, Vice President, Strategic Vision. “Increasingly, shoppers will define value as more than the listed residual or resale value numbers, and include ’What am I getting now that I have spent tens of thousands of my hard earned dollars?´”

The Total Value Index was calculated from 111,212 buyers who bought models during September 2009 to June 2010.

The Audi A8 was selected as the Best Luxury Car for 2010, scoring high on in-vehicle technology and standard features, as well as fuel economy and value for money.

“Strategy in understanding customers for this segment is critical in order to compete,” said Strategic Vision President Alexander Edwards. “Like other Audi models, A8 is exceptionally impressive with technically innovative and standard equipment features.”

The Audi TT led the Premium Coupe category due to its fuel economy, perceived reliability and price/deal offered, surpassing the segment average by 50 points. The Audi A5 Cabriolet also represented a significant leadership role within the segment, seen as a substantial value for money vehicle that didn’t sacrifice premium characteristics.

The Audi Q7 led the Luxury SUV segment, earning high scores for technical innovations, perceived value, standard equipment and fuel economy.

Find more information on the Strategic Vision 2010 Total Value Index report by visiting


Audi of America, Inc. and its 277 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Between 2010 and 2012 the Audi Group is planning to invest around €5.5 billion, mainly in new products, in order to sustain the Company’s technological lead. Visit or for more information regarding Audi vehicle and business issues.

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