Archive for February, 2011

Lamborghini Aventador LP 700-4 Coming to Dallas

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  • Innovative concept and phenomenal performance redefine the pinnacle of the super sports car segment
  • Entirely new technology package, unique and powerful functional design language
  • Innovative carbon-fiber monocoque
  • New twelve-cylinder engine with 515 kW / 700 hp
  • Super-fast shifting ISR (Independent Shifting Rods) transmission
  • Pushrod suspension
  • The very finest equipment and trim, extensive individualization

With the Aventador LP 700-4, Automobili Lamborghini is redefining the very pinnacle of the world super sports car market – brutal power, outstanding lightweight engineering and phenomenal handling precision are combined with peerless design and the very finest equipment to deliver an unparalleled driving experience. With the Aventador, Lamborghini is taking a big step into the future – and building on the glorious history of the brand with the next automotive legend. The first customers will take delivery of the new Lamborghini Aventador LP 700-4 in late summer 2011.

The technology package of the Lamborghini Aventador LP 700-4 is utterly unique. It is based on an innovative monocoque made from carbon-fiber that combines exceptional lightweight engineering with the highest levels of stiffness and safety. The new twelve-cylinder with 6.5 liters’ displacement and 515 kW / 700 hp brings together the ultimate in high-revving pleasure with astonishing low-end torque. Thanks to a dry weight of only 1,575 kilograms (3,472 lb), which is extremely low for this class of vehicle, the weight-to-power ratio stands at only 2.25 kilograms per hp (4.96 lb/hp). Even the fantastic 0-100 km/h (0-62 mph) acceleration figure of just 2.9 seconds and the top speed of 350 km/h (217 mph) do not fully describe the Aventador’s extreme performance. And yet, fuel consumption and CO2 emissions are down by around 20 percent compared with its predecessor, despite the considerable increase in power (+8%).

The ISR transmission is unique among road-going vehicles, guaranteeing the fastest shifting time (only 50 milliseconds) and a highly emotional shift feel, while the lightweight chassis with pushrod suspension delivers absolute handling precision and competition-level performance. The expressively-designed interior offers hi-tech features ranging from the TFT cockpit display with Drive Select Mode system. The Aventador will be built to the very highest quality standards in an all-new production facility in Sant’Agata Bolognese.

“With the Aventador LP 700-4, the future of the super sports car is now part of the present. Its exceptional package of innovative technologies is unique, its performance simply overwhelming,” says Stephan Winkelmann, President and CEO of Automobili Lamborghini. “The Aventador is a jump of two generations in terms of design and technology, it’s the result of an entirely new project, but at the same time it’s a direct and consistent continuation of Lamborghini’s brand values. It is extreme in its design and its performance, uncompromising in its standards and technology, and unmistakably Italian in its style and perfection. Overall, the dynamics and technical excellence of the Aventador LP 700-4 makes it unrivalled in the worldwide super sports car arena.”

Aventador: the name of one of the most courageous of all bulls

According to its tradition, Lamborghini’s new flagship bears the name of a bull – naturally, a particularly courageous specimen from the world of the Spanish Corrida. Aventador was the name of a bull that entered into battle in October 1993 at the Saragossa Arena, earning the “Trofeo de la Peña La Madroñera” for its outstanding courage.

A sculpture of extreme dynamics

For Lamborghini, design is always the beauty of aggressive power, the elegance of breathtaking dynamics. From the very first glance, the new Aventador is unmistakably a Lamborghini, clothed in the brand’s characteristic and distinctive design language – with its extremely powerful proportions, its exact lines and precise surfaces, and with taut muscularity in every one of its details. The designers in the Centro Stile Lamborghini have carefully developed this design language to give the Aventador a significant new edge. It is an avantgarde work of art, an incredibly dynamic sculpture, from the sharply honed front end through the extremely low roofline to the distinctive rear diffuser. Every line has a clear function, every form is dictated by its need for speed, yet the overall look is nothing less than spectacular and breathtaking.

The doors open upward – of course

Truly impressive proportions come from an overall length of 4,78 meters (188.19 in.) matched with an impressive width of 2,26 meters (88.98 in.) including the exterior mirrors, and further accentuated by an extremely low height of just 1.136 mm (44.72 in.). It goes without saying that both doors of the carbon-fiber monocoque open upward – a feature that was first introduced in the now legendary Countach and then used for subsequent V12 models such as Diablo and Murciélago. However, the Aventador also evokes its immediate predecessor the Murciélago – electronically managed air intakes open depending on the outdoor temperature and the need for cooling air,ensuring maximum aerodynamic efficiency. And for those whishing to flaunt the heart of their Lamborghini, the optional transparent engine bonnet exhibits the twelve-cylinder engine like a technical work of art in a display case.

Exclusive and high-tech interior

The Aventador’s spacious interior combines the fine exclusivity of premium materials and perfect Italian craftsmanship with state-of-the-art technology and generous equipment. The red switch cover on the broad center tunnel encloses the start button used to awaken the twelve-cylinder. The interior is dominated by a next-generation dashboard – as in a modern airplane, the instruments are presented on a TFT-LCD screen using innovative display concepts. A second screen is dedicated to the standard-fit multimedia and navigation system.

Carbon-fiber monocoque

The new Lamborghini flagship has a full monocoque. The entire occupant cell, with tub and roof, is one single physical component. This ensures extreme rigidity and thus outstanding driving precision, as well as an extremely high level of passive safety for the driver and his passenger. The entire monocoque weighs only 147.5 kilograms (325.18 lb).

The monocoque, together with the front and rear Aluminium frames, features an impressive combination of extreme torsional stiffness of 35,000 Newton meters per degree and weighs only 229.5 kilograms (505.9 lb).

Maximum revs, amazing sound

For the Aventador LP 700-4, the engineers in Lamborghini’s R&D Department have developed a completely new high-performance power unit – an extremely powerful and high-revving, but very compact power unit. At 235 kilograms (518 lb), it is also extremely lightweight. A V12 with 515 kW (700 hp) at 8,250 rpm sets a whole new benchmark, even in the world of super sports cars. The maximum torque output is 690 Newton meters (509 lb-ft) at 5,500 rpm. The extremely well-rounded torque curve, the bull-like pulling power in every situation, the spontaneous responsiveness and, last but not least, the finely modulated but always highly emotional acoustics are what make this engine a stunning power plant of the very highest order.

Innovative transmission for maximum performance

Engineers at Lamborghini have created the perfect mate for the new twelve-cylinder engine with the highly innovative ISR (Independent Shifting Rods) transmission. The development objective was clearly formulated – to build not only the fastest robotized gearbox, but also to create the world’s most emotional gear shift. Compared with a dual-clutch transmission, not only is the ISR gearbox much lighter, it also has smaller dimensions than a conventional manual unit – both key elements in the field of lightweight engineering for super sports cars.

Refined and safe with all-wheel drive

This kind of extreme power must be delivered reliably to the road. The driver of the Aventador LP 700-4 can depend fully on its permanent all-wheel drive – indicated by the 4 in the model designation. In the driveline, an electronically controlled Haldex coupling distributes the forces between front and rear. In a matter of milliseconds, this coupling adapts the force distribution to match the dynamic situation. A self-blocking rear differential together with a front differential electronically controlled by ESP make for even more dynamic handling. The Drive Select Mode System enables the driver to choose vehicle characteristics (engine, transmission, differential, steering and dynamic control) from three settings – Strada (road), Sport and Corsa (track) – to suit his individual preferences.

Pushrod suspension

Lamborghini has equipped its new V12 super sports car with an innovative and highly sophisticated suspension concept. The pushrod spring and damper concept was inspired by Formula 1 and tuned perfectly to meet the needs of a high-performance road-going vehicle. Together with aluminum double wishbone suspension and a carbon-fiber ceramic brake system, this lightweight chassis represents a further aspect of the new flagship’s unique technology concept.

Extensive assistance and safety systems

In the hands of its driver, the Lamborghini Aventador LP 700-4 is a high-precision machine – spontaneous, direct and always reliable. The driver is also assisted by the latest electronic systems such as the incredibly sporty, adjustable ESP system. When it comes to passive safety, front, head-thorax and knee airbags play their part alongside the extremely stiff carbon-fiber cell.

A rich and wide-ranging individualization program

A Lamborghini should always fit perfectly with the style and preferences of its owner. To this end, the range of individualization options is virtually inexhaustible. There is a selection of 13 production paint colors to choose from, three of which are highly sophisticated matt tones. A choice of two-tone interiors are offered with the “Sportivo” and “Elegante” versions, while a premium audio system and reversing camera are among the many technology options. And of course, the “Ad Personam” individualization program knows no limits when it comes to colors and materials.

The price of the Lamborghini Aventador and market delivery
UK: GBP 201.900,00 (suggested retail price taxes excluded)
Europe: € 255.000 (suggested retail price taxes excluded)
USA: 379.700 USD (suggested retail price – GGT included)
China: RMB 6.270.000,00 (suggested retail price taxes included)
Japan: YEN 39.690.000,00 (suggested retail price taxes included)

The first customers will take delivery of the new Lamborghini Aventador LP 700-4 in late summer 2011.


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Volkswagen: The Making of "The Force" Commercial


Bloopers and deleted scenes from Volkswagen’s “The Force” commercial.

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The 2012 VW Jetta GLI partners with Fender


Driving the all-new performance inspired 2012 VW Jetta GLI is definitely an experience, and the Fender audio system provides the soundtrack. It’s no small honor that Fender, arguably the most iconic name in audio, partnered exclusively with Volkswagen to make sure the new line up of VWs sound as good as they drive.

The GLI already prowls the streets with a rock star attitude. With its aggressive stance, 2.0-liter, 200hp turbocharged engine, interior sticking, honeycomb grill and flashy red caliper breaks the GLI is photogenic and it knows it. And with the addition of the Fender Premium Audio System the final piece of the puzzle is in place. This nine-speaker system is specifically designed to capture the raw emotion of a live performance, making it a “face-melting” audio experience. And according to Brian Tedeschi, Fender’s Business Affairs manager, that’s a technical term.

We had Danielle Gumro catch-up and rock-out (literally) at the Chicago Auto Show with the big brains at Fender to hear the inspiration and science behind the gut-busting sound. This state-of the-art sound system was the product of over three years of research and development to bring unmatched audio clarity at high and low volume to your driving experience. In laymen’s terms this means a lot of really smart people spent a really long time making sure that this audio system is going to be better, louder and generally more “face-melting” than anything you’ve heard before.

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The Audi Q5 Hybrid quattro


The Audi Q5 hybrid quattro is the first full hybrid in the premium mid-sized class. Power like a V6, fuel consumption like a four-cylinder TDI, after three generations of the Audi duo, the Q5 hybrid quattro is the first hybrid model from Audi with two drive systems. Visit Boardwalk Audi Q5 for more information regarding the Audi Q5 and Boardwalk Audi.

With its distinctive 42,000 square foot dealership–the largest in the Audi USA dealer portfolio–Boardwalk Audi is committed to interlacing Audi’s unparalleled engineering prowess with exceptional service performance.  As a member of Boardwalk Auto Group we cultivate a focus on top-flight performance. It’s the driving force behind every nameplate we represent, every car we maintain, and every customer we have the privilege to serve. Performance. It’s what we do.

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Whoa, Black Beetle. Bam-a-lam.


In the first spot for The 21st Century Beetle, cutting-edge CGI creative goes entomological, creating a photo-real lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures.

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Boardwalk Audi Presents the 2012 Audi A6

Boardwalk Audi A6

The most popular business Sedan and its class now present its successor. Just as expected the Audi A6 is not only is making its mark in the realm of automobile design and stylistic vocabulary. The new Audi A6 boast larger dimension, the more spacious interior and agile engines with significantly reduced consumption and low CO2 emissions. And the A6 Hybrid represents a very special highlight that will complete the range at a later date.

This popular Sedan’s predecessor already offered a singular driving experience. When something has provided such satisfaction how can it be improved on? For one, we placed the steering in front of the front axle to improve the steering response considerably. Another improvement was moved in the front axle 17 millimeters forward, for a significantly better distribution of the total weight.

Another contributing factor to the improvement of driving quality and the models with front wheel drive is ESP, featuring electronic cross axle lock and models with permanent Quattro four-wheel drive profit from the selected torque distribution. For continuously variable deployment of driving tool between the rear wheels and racing the driving dynamics of the Audi A6 to new levels.

All of these measures have lead to a significant increase in agility and driving pleasure. The standard feature “Audi drive select” has three pre-defined modes: auto, comfort and dynamic. The additional individual configuration allows the driver to adjust the systems to his own specifications. For the first time the new efficiency mode of its drive assistant’s inefficient driving at the push of the button.

As the manufacturer of the most popular business Sedan in its class, you have to offer absolutely convincing comfort in the successor model. With the generous space of its luxurious interior, the new Audi A6 does not disappoint. Continuous decorative inlays surround the driver and place him at the center of the interior. All of the entire interior details emphasis Audi diligence.

For the customer when operating, every control should see like premiums. We want the operating sound of all the Audi controls to be similar, that’s one of the reasons that we decided to specially to create new ways of simplifying operations for the customers by reducing the number of buttons that have to be used. Simultaneously, we positioned a menu button where they have the indentation in the center. This means that the driver can select menu functions practically without ever having to divert his eyes from the road. Then the customer can choose the desired menu using the centrally located rotary knob.

And we have yet another function that’s a highlight in this vehicle, the so called MMI Touch. It’s a touch pad and with this particular touch pad, I can simply push the map about with one finger and choose whichever destination I need. Then I just tap on the chosen destination to confirm the whole action and the target of choice is registered. Then I just activate navigation and off we go.

Light weight construction has been a core competence of the brand with the four rims for sometime now. Because it’s considered as sort of unwritten law that because of safety regulations and the increase demands in comfort, cars are becoming heavier from one generation to the next.

But in times or limited energy sources no other alternative would allow Audi to turn this spiral of weight around.

Audi has been deemed with aluminum for a long time now. Only a thorough understanding of its characteristic traits and of all the details with the processes of its production will allow us to make full use of its construction potential.

The most elaborate part is the B-column. In the interest of passenger safety its upper section is extremely hard, while its lower section is ductile and resilient, all that in just one part. Despite all this economy of weight, the Audi A6 doesn’t scheme on comfort, the Saloon car is 4.92 meters long, 1.87 meters wide and has a luggage compartment volume of 530 liters.

The front suspension mount in the Audi A6 is made of pressure cast aluminum. This is where all of the experience that Audi has gathered in this technology comes together. From special casting processes that allow for extremely spindle shank structures to the design of ribbing that similar to naturally occurring structures. Position the material exactly where the load is greatest. And despite increase safety requirements, the body work of the Audi A6 is 30 kilograms lighter than that of its predecessor, making the entire vehicle with 3.0 TDI Quattro in this case, 80 kilograms lighter than before.

In times of ever increasing density and constantly growing complexities and road traffic, Audi is continually developing its adaptive systems. The adaptive cruise control for example is not only capable of maintaining in setting travel speed, but is also able to react intuitively to road traffic conditions.

Another highlight of the Audi A6 is the night vision system. The night vision system has a range of up to 300 meters and is located in the center display panel as a black and white image. The system also recognizes pedestrians who are highlighted in yellow to catch the driver’s attention. If the system recognizes the situation is critical, the color changes from yellow to red. Also, a warning is communicated with a gong sound and an image in the head.

And finally, another of Audi’s core competence as it rounds out the new Audi A6 package, efficiency does not aim with the development of more economical engines. For Audi that’s only the beginning. Audi believes in a more all encompassing approach.

We’ve employed various different technologies from our efficiency modulus system. For one thing we’ve used our optimize engines and the optimize transmissions. Then, there are the aerodynamics, the rolling friction of the tires, the demand actuated regulation of the ancillary units. And for the first time in an Audi A6 electromechanical steering is being implemented. If we use the 3.0 TDI here as an example, there’s a whole new engine at hand. It has an output of 180 kilowatts combined with the electronic, the A6 accelerates from zero to 100 kilometers in 6.1 seconds with its engine making it 0.7 seconds faster than its predecessor. And consumption was reduced from 7.1 liters per 100 kilometers combined cycle to 6 liters. That corresponds to 158 grams in comparison to 189 grams of CO2 emissions.

Its little brother, the 3.0 TDI with 150 kilowatts achieves 5.2 liters with multitritonic that’s 137 grams. And the 2.0 TDI with manual transmission manages 129 grams CO2 per kilometer, 4.9 liters combined cycle consumption. The most popular executive Saloon car in its class has a most convincing successor, the new Audi A6.

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2011 Lamborghini Gallardo LP550-2 Bicolore at Lamborghini Dallas

Just announced for 2011.5 the Lamborghini Gallardo LP550-2 Bicolore. “With its new Bicolore model, Lamborghini is now setting a further design highlight in the ten-cylinder model series. The colored exterior finish matched with the black on the upper area of the body gives the Gallardo a new, more aggressive personality that looks even wider, even more extreme and innately adhered to the road,” as quoted from the press release. Available in five colors to accentuate the black accented roof, the Bicolore looks like no other super car on the road today. The interior is equally well designed with several appointments that would be normally be optional on the standard LP550-2 Coupe–just another way of making this Special edition a unique value.

Please contact one of our sales consultants to order a Gallardo LP550-2 Bicolore for yourself today. This Special Edition will be available only for a limited time. Our first will arrive this Spring and will be finished in Giallo Midas (Pearl Yellow).


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