Audi sets second-straight monthly record this year; best February U.S. sales in company history

  • 2011 February sales of 7,753 rose 24.7% above February 2010, marking the best February by Audi in the U.S. market
  • 2011 Audi A8 flagship sedan sales rise 961.8% year-over-year
  • Consumers continue to demand clean diesel vehicles; sales mix hit 47.67% for the Audi A3 TDI and 46.23% for the Q7 TDI

Audi today sustained its 2011 momentum with record-setting February U.S. sales of 7,753 luxury vehicles, which surpassed the prior February record set in 2007 and bested 2010 by 1,537 vehicles. Closing in on a promising first quarter, February 2011 sales of Audi cars and SUVs not only marked the second-straight record setting month of the year, but also comes on the heels of Audi posting its best annual U.S. sales for 2010. For the first two months in 2011, Audi is ahead of the sales pace by 22.3% set over the same period last year.

The strong February 2011 results were buoyed by the continued strong consumer response to the 2011 Audi A8 flagship model, introduced in November 2010, which jumped 961.8% from a year earlier as consumers continue to respond favorably to the most technologically advanced vehicle Audi has ever produced.

Audi models have already earned significant awards in the U.S., including the Technology Breakthrough Award to the 2011 Audi A8, four category winners in the Strategic Vision 2010 Total Value Index and the EyesOn Design “Best Production Vehicle” awarded to the Audi A6, which is scheduled to arrive this Fall.

February 2011 Audi A3 sales climbed 22.1% for the first two months of 2011, compared to the same time period in 2010, as consumers continued to demand the Audi A3 TDI clean diesel model, the 2010 Green Car of the Year. In addition, the Audi A3 TDI clean diesel model accounted for a 47.67% sales mix in the Audi A3 lineup. Demand for the popular Audi Q7 full-size luxury crossover remained strong with a sales increase of 102.7% from a year earlier. The Audi A6 sedan also enjoyed nearly a 20% increase in sales over this time last year.

In February 2011, Audi recorded year-over-year sales increases exceeding 35% with five of its models: the Audi A8, Audi Q5, Audi Q7, Audi R8, and the Audi TT.

“Consumers are clearly rewarding Audi for its superior vehicles and propelling the brand to the top of the luxury vehicle market,” said Audi of America President Johan de Nysschen. “I’m optimistic that 2011 will be another banner year for us.”

Audi sales highlights – February 2011
• February 2011 ranks as the best February in Audi of America history, eclipsing the record set in 2007.
• Audi A8 sales numbers continue to skyrocket with 361 vehicles sold, due to launch of redesigned 2011 Audi A8 flagship.
• Five models within Audi lineup post gains of over 35% YOY.

Audi Q5 and Audi Q7 February sales and news notes

• Audi Q5 sales of 1,539 vehicles sold in February second only to A4, with 2,770 vehicles sold.
• Audi Q5 sales up 45.2% for February YOY.
• Audi Q7 sales of 742 vehicles sold up 102.7% for February YOY.

Audi A3, A6 and R8 February sales and news notes

• A3 TDI represents 47.67% of sales mix.
• Audi A6 luxury sedan sales up 17.2% YOY to 594 vehicles sold.
• R8 sales record 176.5% uptick over February 2010 with 94 vehicles sold.

Audi Certified Pre-Owned sales and news notes
• February 2011 CPO sales of 2,577 units represent 43.6% YOY surge from 1,794 vehicles a year earlier.

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies. Visit or for more information regarding Audi vehicle and business issues.

Model Line Feb ’11 Actual Feb ’10 Actual Yr/Yr % change Feb ’11 YTD Actual Feb ’10 YTD Actual Yr/Yr % change
A3 386 434 -11.1% 1,101 902 22.1%
A4 2,770 2,660 4.1% 5,253 5,423 -3.1%
A5 1,142 1,029 11.0% 2,196 2,080 5.6%
A6 594 507 17.2% 1,188 1,014 17.2%
A8 361 34 961.8% 811 86 843%
Audi Q5 1,539 1,060 45.2% 3,123 2,110 48.0%
Audi Q7 742 366 102.7% 1,498 839 78.5%
R8 94 34 176.5% 173 77 124.7%
TT 125 92 35.9% 222 195 13.8%
Total Audi Sales 7,753 6,216 24.7% 15,565 12,726 22.3%

– 2010 A4 numbers include Audi A4 sedan, Avant, and S4 models. 2009 A4 numbers include A4 cabriolet, which has been discontinued.
– 2011 and 2010 A5 numbers include Audi A5 cabriolet and coupe’ and S5 cabriolet and coupe’ models.
– A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
– 2010 A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models. 2011 A8 includes Audi A8 sedan and A8L sedan.
– TT includes Audi TT coupe’ and TT roadster models.

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