Audi reports best-ever March U.S. sales and best first quarter in company history

  • March 2011 marked third-best month ever with sales of 9,818, easily eclipsing previous March record of 8,589 set in 2010
  • 2011 Audi A8 flagship sales help fuel 14.3% year-over-year jump in month
  • Certified Pre-Owned sales of 3,318 vehicles marks the second-best month for Audi CPO, second only to May 2008 with 3,364 vehicles sold

Audi today sustained its 2011 momentum with a series of record setting achievements. March U.S. sales of Audi cars and SUVs not only marked the third-straight monthly record for 2011, but also the best-ever March in company history and the best first quarter of all-time. Additionally, the March 2011 results rank as the third-best monthly sales overall for the brand in its U.S. history. The strong March sales represented a month-to-month sales increase of more than 25% over February 2011, and a 14.3% improvement from March 2010. The 2011 best first quarter in company history comes on the heels of Audi posting its best annual U.S. sales for 2010.

Overall, Audi sold 9,818 vehicles in March 2011 compared to the 8,589 vehicles sold in March 2010 to set the old record for the month. The strong sales results were buoyed by the continued extraordinary public response to the 2011 Audi A8 flagship model with a 788.9% increase in sales from a year earlier. March 2011 was the best month for Audi A8 sales in more than five years. Sales of the Audi A4 recorded more than a 20% month-to-month sales increase over February 2011 and climbed 12.1% compared to March 2010.

Audi models have already earned significant awards in the U.S., including the Technology Breakthrough Award to the 2011 Audi A8, four category winners in the Strategic Vision 2010 Total Value Index and the EyesOn Design “Best Production Vehicle” awarded to the Audi A6, which is scheduled to arrive this Fall.

In March 2011, Audi recorded year-over-year sales increases exceeding 20% with five of its models: the Audi A8, Audi Q5, Audi Q7, Audi R8 and the Audi TT. Audi Q5 crossover and Audi Q7 full-size luxury crossover sales posted 22.5% and 36.6% increases over March 2010 sales, respectively. Moreover, due to improved availability and seasonality, the Audi R8 and Audi TT recorded a combined 56.9% year-over-year sales increase compared to March 2010. Despite limited availability for the Audi A5 in the month of March, the A5 posted a month-to-month sales gain of more than 20% compared to February 2011 sales. Moreover, the Audi S5 registered a 30% sales mix, compared to the 2010 average of 26%.

“Having ended 2010 on such a high note, it was important to ensure that we continue our momentum well into 2011,” said Audi of America President Johan de Nysschen. “As first quarter sales figures clearly reinforce the notion that consumers are eager to drive the superior lineup of Audi vehicles, we are optimistic that 2011 will be another banner year for us.”

Audi sales highlights – March 2011
• March 2011 ranks as the best-ever March sales in Audi of America history; also ranks as the third-best month ever in company history, behind December 2006 and December 2010.
• Best first quarter ever with 25,383 vehicles sold, topping the previous first quarter record of 2010 by 19.1%.
• Five models within Audi lineup post gains of over 20% YOY.
• Month-to-month Audi sales increase of more than 25% over February 2011, and 14.3% YOY increase.

Audi Q5 and Audi Q7 March sales and news notes
• Audi Q5 sales in March second only to A4; Q5 with less than 20 day supply of dealer inventory.
• Audi Q5 sales up 22.5% for March YOY.
• Audi Q7 sales up 36.6% for March YOY; Q7 with less than 15 day supply of dealer inventory.

Audi A3, A6, R8 and TT March sales and news notes

• Audi A3 sales increase by 200 units over February 2011.
• Audi A6 sales increase by 130 units over February 2011.
• R8 sales record 103.8% uptick over March 2010.
• TT sales up 40.8% YOY compared to March 2010.

Audi Certified Pre-Owned sales and news notes
• March 2011 CPO sales of 3,318 units represent 30.1% YOY surge from 2,551 vehicles a year earlier; increase in sales fueled by strong A4 sales mix.
• Second best March for Audi CPO of all-time, second only to May 2008 with 3,364 vehicles sold.
• Record-setting CPO markets in March: East up 30% year-to-date growth compared to 2010; South up 34% YTD growth compared to 2010; and West up 40% YTD growth compared to 2010.


Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies. Visit or for more information regarding Audi vehicle and business issues.

Model Line March ’11 Actual March ’10 Actual Yr/Yr % change March ’11 YTD Actual March ’10 YTD Actual Yr/Yr % change
A3 576 548 -5.1% 1,677 1,450 15.7%
A4 3,428 3,058 12.1% 8,681 8,481 2.4%
A5 1,388 1,675 -17.1% 3,584 3,755 -4.6%
A6 724 799 -9.4% 1,912 1,813 5.5%
A8 560 63 788.9% 1,371 149 820.1%
Audi Q5 2,083 1,701 22.5% 5,206 3,811 36.6%
Audi Q7 739 541 36.6% 2,237 1,380 62.1%
R8 106 52 103.8% 279 129 116.3%
TT 214 152 40.8% 436 347 25.6%
Total Audi Sales 9,818 8,589 14.3% 25,383 21,315 19.1%

– 2010 A4 numbers include Audi A4 sedan, Avant, and S4 models. 2009 A4 numbers include A4 cabriolet, which has been discontinued.
– 2010 A5 numbers include Audi A5 cabriolet and coupe’ and S5 cabriolet and coupe’
models. 2009 A5 numbers do not include the cabriolet models.
– A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
– A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models.
– TT includes Audi TT coupe’ and TT roadster models.

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