Archive for May, 2011

All-New 2012 Volkswagen Passat Starts at Less Than $20,000

Passat lovers, rejoice: Volkswagen announced that the 2012 Passat will have a starting MSRP of only $19,995. The all-new Passat offers exceptional features and premium options, at competitive pricing. What’s more, the 2012 Passat will be produced at Volkswagen’s brand new energy-efficient facility in Chattanooga, Tennessee. The environmentally responsible facility will produce 150,000 vehicles a year and has created more than 12,000 jobs for Americans.

The 2012 Passat is not only made in America—it’s made with Americans in mind. It provides premium features offered only in the U.S., including leather seats, leather-trimmed multifunction steering wheel, wood decor, ambiance lighting, memory driver’s seat, keyless access with push button start and more. The Passat will also offer the new Fender Premium Audio System, designed exclusively for Volkswagen.

2012 Passat Sets New Benchmarks in the Midsize Segment:

  • Highly Contented with Standard Premium Features
  • Automatic Dual-Zone Climate Control and Bluetooth®
  • Only Clean Diesel Option in Segment with Manufacturer
  • Estimated Best-in-Class 43 MPG Highway and Range of Nearly 800 Miles
  • Class-Leading Rear Seat Legroom
  • No-Charge Three-Year/36,000 Mile Carefree Maintenance®
  • German Engineering and Sophistication, Built in Chattanooga, Tenn.

Herndon, Va. – Volkswagen of America, Inc. today announced pricing for the all-new 2012 Passat, a vehicle that brings new standards to the highly competitive midsize segment, with a starting MSRP of $19,995. The 2012 Passat offers exceptional features and premium options in three powertrains and a variety of equipment levels, with equally impressive pricing.

“The 2012 Passat is a true Volkswagen, offering German engineering, class-leading standard features, and superior fuel economy, all for a remarkable value,” said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. “Demonstrating our commitment to the American market, the car will be produced at one of the newest, most advanced, and environmentally responsible auto assembly plants in the world in Chattanooga, Tennessee.”

The 2.5L model with manual transmission and 170 horsepower has a starting MSRP of $19,995.The 2.5L model, available in eight equipment levels, comes standard with automatic dual-zone climate control, Bluetooth connectivity, steering wheel audio controls and Volkswagen’s no-charge three-year/36,000 mile scheduled Carefree Maintenance Program. The up-level SE model starts at $23,725 and includes additional equipment such as 17-inch alloy wheels, 8-way power driver seat, heated front seats, touchscreen Premium VIII radio, and a multi-Function leather-wrapped steering wheel (see 2012 Passat pricing chart for further details and additional model information).

The 2.0L TDI® Clean Diesel model offers three trim levels and starts at $25,995. The Passat TDI – the only clean diesel option in the midsize segment – is expected to deliver 43 mpg highway, with a range of nearly 800 miles. The TDI base trim package, the SE, comes standard with features such as 17-inch alloy wheels, heated front seats, Volkswagen’s touchscreen Premium VIII radio and a six-speed manual transmission. Volkswagen’s automatic DSG® transmission is optional. This direct-shift gearbox is a technologically advanced six-speed transmission that incorporates an automatic dual-clutch system that instantly engages and disengages gears without the need for a clutch pedal.

The powerful 3.6L VR6® is offered in three trim levels and has a starting MSRP of $28,995. The VR6 model comes standard with a six-speed automatic DSG transmission and offers a highly competitive 280 horsepower. Additional standard premium features in the VR6® model include 18-inch alloy wheels, comfort sport seats, a sunroof, and a class exclusive Fender® Premium Audio System.

The new Passat, designed specifically for the North American market, provides premium features uniquely offered in the U.S., yet maintains the dynamic character that is expected of a Volkswagen. For instance, the new Passat sets new standards for comfort, with best-in-class rear-seat legroom. The all-new midsize sedan is 191.7 inches long and has a 110.4 inch wheelbase.

Premium options include leather seating surfaces, leather-trimmed multifunction steering wheel, wood decor, ambiance lighting, memory driver’s seat, power passenger seat, a choice of Volkswagen’s RNS 315 or RNS 510 navigation systems, front fog lights with static cornering lights, and keyless access with push button start.

The Passat will also offer the new Fender Premium Audio System, designed exclusively for Volkswagen. In a partnership that combines quality automotive engineering and quality sound engineering, Volkswagen and Fender have teamed up to bring the raw emotion of live music to the driving experience.

 

2012 Passat Pricing
Model Price Features
2.5L – S (man) $19,995 16” steel wheels, six-speed manual transmission, Automatic dual-zone climate control, power locks & windows, body color mirror and door handles, Bluetooth connectivity, steering wheel audio controls, 8-way manual driver seat, center armrest w/integrated storage box
2.5L – S w Appearance (auto) $22,690 + Six-speed automatic transmission, 16” alloy wheels, rear center armrest w/storage
2.5L – SE (man) $23,725 17” alloy wheels, V-Tex leatherette, 8-way power driver seat, heated front seats, touchscreen Premium VIII radio, Multi-Function leather-wrapped steering wheel, aluminum trim dash and middle console, exterior chrome window trim, sliding front center armrest
2.5L – SE (auto) $24,825 + Six-speed automatic transmission
2.5L – SE w Sunroof $25,625 + Sunroof
2.5L – SE w Sunroof/Navi $26,795 + RNS 315 Navigation with Mobile Device Interface (MDI)
2.5L – SEL $28,395 + RNS 510 Navigation, Fender Premium Audio System, Homelink, comfort sport seats, interior chrome accents, wood grain interior décor, exterior chrome accents
2.5L – SEL Premium $29,895 + leather seating surfaces, keyless access and remote start, fog lights, driver seat memory, 8-way power passenger seat
TDI – SE $25,995 17” alloy wheels, V-Tex leatherette seating, 8-way power driver seat, heated front seats, touchscreen Premium VIII radio, Multi-Function leather-wrapped steering wheel, aluminum trim dash and middle console, exterior chrome window trim, sliding front center armrest
TDI – SE w Sunroof $27,895 + Six-speed DSG automatic transmission, sunroof
TDI – SE w Sunroof/Navi $29,495 + 18” alloy wheels, RNS 315 Navigation, Mobile Device Interface (MDI), fog lights, exterior chrome accents
TDI – SEL Premium $32,195 + Leather seating surfaces, comfort sport seats, keyless access and remote start, RNS 510 Navigation, Fender Premium Audio System, driver seat memory, wood grain interior décor, 8-way power passenger seat, interior chrome accents
3.6L – SE w Sunroof $28,995 Six-speed DSG automatic transmission18” alloy wheels, V-Tex leatherette seating, sunroof, 8-way power driver seat, heated front seats, comfort sports seats, touchscreen Premium VIII radio, Fender Premium Audio System, Multi-Function leather-wrapped steering wheel, aluminum trim dash and middle console, exterior chrome window trim, chrome dual exhaust, fog lights, sliding front center armrest
3.6L – SE w Sunroof/Navi $30,595 + RNS 315 Navigation, MDI, exterior chrome accents
3.6L – SEL Premium $32,950 Leather seating surfaces, keyless entry with remote start, RNS 510 navigation, driver seat memory, wood grain interior décor, 8-way power passenger seat, interior chrome accents
Destination $770 All prices exclude destination

 

Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. VWoA sells the Beetle, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2011 Volkswagen vehicles come standard-equipped with Electronic Stability Control (ESC). This is important because the National Highway Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at www.vw.com or www.media.vw.com to learn more.

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VW Launches an Energy-Efficient Facility in Chattanooga

On May 24, 2011, Volkswagen announced the grand opening of Volkswagen’s LEED-aggressive manufacturing facility in Chattanooga, Tennessee.

The plant is a perfect real-world example of how Volkswagen is incorporating the Think Blue initiative, a holistic approach to environmental sustainability, into everything we do. Think Blue’s goal is to unify all of Volkswagen’s environmental activities and motivate employees and customers to practice environmental responsibility in their everyday lives. The Chattanooga plant will not only build and bring fuel-efficient vehicles to market; it will also reduce waste and emissions throughout the production process.

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Audi recognizes 113 dealers with 2010 Magna Society awards including Boardwalk Audi

HERNDON, Va. — Audi identified its top performing U.S. dealerships throughout 2010, a year that saw the brand and its retail partners post record sales results.

Magna Society program honors the best of the best among all U.S. Audi dealers– To earn the award, dealers must meet customer service and business objectives– The recognition fits alongside growth of Audi exclusive dealerships in the U.S.

In all, 113 Audi dealerships earned the 2010 Magna Society recognition by providing superlative customer service while achieving strong overall business performance.

Audi established the Magna Society to recognize U.S. dealerships that stand out as the best of the best. To qualify, dealerships can’t just meet or exceed sales targets. They must also demonstrate they are maintaining a solid financial foundation, merit high customer satisfaction scores and show their facilities and staffs represent the progressive Audi culture.

“Audi and its dealer partners are building on record sales results by further enhancing the overall experience customers have with our brand,” said Mark Del Rosso, Chief Operating Officer, Audi of America.  “To sustain that momentum, it’s essential to deliver a solid business model and a consumer-oriented culture. These Magna Society dealerships have done exactly that.”

The annual Magna Society awards fit with long-range plans established by Audi and its franchise partners to make Audi facilities more exclusive. The number of dealership locations exclusively selling Audi models is expected to increase by the end of 2011 to 151 in the U.S. from 15 exclusive dealerships operating in 1999.

Between 2008 and 2010, Audi dealers completed $170.8 million in facilities improvements. Another $35.75 million of new or improved facilities (not including land and personnel costs) are scheduled to come online in 2011.

By the end of 2011, 96% of Audi sales in the U.S. are expected to come from exclusive or brand-dedicated facilities.  An Audi exclusive location sells only Audi models. A brand-dedicated facility sells only Audi cars and SUVs, but is adjacent to other franchises.

The 2010 Magna Society award winners are as follows:

Audi North Scottsdale Phoenix AZ
Audi of Tucson Tucson AZ
Audi Escondido Escondido CA
Audi Miramar San Diego CA
Audi Mission Viejo Mission Viejo CA
Audi Oakland Oakland CA
Circle Audi Long Beach CA
Elk Grove Audi Elk Grove CA
Hoehn Audi Carlsbad CA
Keyes Audi Van Nuys CA
Livermore Audi Livermore CA
Pacific Audi Torrance CA
Rector Audi Burlingame CA
Rusnak Audi Pasadena CA
Rusnak/Westlake Audi Thousand Oaks CA
Stevens Creek Audi San Jose CA
Walter’s Audi Riverside CA
Elk Mountain Audi Glenwood Springs CO
Audi of Fairfield Fairfield CT
Danbury Audi Danbury CT
New Country Audi of Greenwich Greenwich CT
Audi Pembroke Pines Pembroke Pines FL
Prestige Audi North Miami Beach FL
The Collection Audi Coral Gables FL
Jim Ellis Audi Atlanta Atlanta GA
Jim Ellis Audi Marietta Marietta GA
Nalley Audi – Roswell Roswell GA
Audi Quad Cities Davenport IA
Carousel Audi Iowa City Iowa City IA
Continental Audi of Naperville Naperville IL
Laurel Audi of Westmont Westmont IL
Schaumburg Audi Schaumburg IL
The Audi Exchange Highland Park IL
Team Audi Merrillville IN
Tom Wood Audi Indianapolis IN
Blue Grass Audi Louisville KY
New Orleans Audi Metairie LA
Audi Burlington Burlington MA
Audi Westwood Westwood MA
Bernardi Audi Natick MA
Flynn Audi Pittsfield MA
Ira Audi Peabody MA
Tracy Audi Hyannis MA
Audi Hunt Valley Cockeysville MD
Audi Silver Spring Silver Spring MD
Morong Falmouth Audi Falmouth ME
Audi of Rochester Hills Rochester Hills MI
Delta Audi Grand Rapids MI
Carousel Audi Minneapolis MN
Rochester Audi Rochester MN
Audi West County Ellisville MO
Kansas City Audi Kansas City MO
Bozeman Audi Bozeman MT
Audi Raleigh Raleigh NC
Flow Audi Winston-Salem Winston-Salem NC
Audi of Nashua Nashua NH
Audi Meadowlands Secaucus NJ
Audi Turnersville Turnersville NJ
Bell Audi Edison NJ
DCH Millburn Audi Maplewood NJ
Flemington Audi Flemington NJ
Paul Miller Audi Parsippany NJ
Town Audi Englewood NJ
Audi Albuquerque Albuquerque NM
Audi Henderson Henderson NV
Desert Audi Las Vegas NV
Anchor Audi Lynbrook NY
Atlantic Audi West Islip West Islip NY
Audi Manhattan New York NY
Audi of Huntington Huntington Station NY
Audi of Oneonta Oneonta NY
Audi of Smithtown St. James NY
Biener Audi Great Neck NY
Burdick Audi Cicero NY
Mohegan Lake Audi Mohegan Lake NY
Palisades Audi Nyack NY
Schmitt’s Audi Bowmansville NY
Audi Willoughby Willoughby OH
Byers Audi Columbus OH
Sunnyside Audi Middleburg Heights OH
The Audi Connection Cincinnati OH
White-Allen Audi Dayton OH
Sunset Audi Beaverton OR
Audi Mechanicsburg Mechanicsburg PA
Audi State College State College PA
Audi Willow Grove Willow Grove PA
Knopf Audi Allentown PA
Sewickley Audi Sewickley PA
Wyoming Valley Audi Larksville PA
YBH Audi Edgemont PA
Audi San Juan San Juan PR
Audi Warwick Warwick RI
Audi Chattanooga Chattanooga TN
Harper Audi Knoxville TN
Audi Dallas Dallas TX
Audi North Austin Austin TX
Audi West Houston Houston TX
Boardwalk Audi Plano TX
Cavender Audi San Antonio TX
Fort Worth Audi Fort Worth TX
Momentum Audi Houston TX
Strong Audi Salt Lake City UT
Audi of Tysons Corner Vienna VA
Flow Audi Charlottesville Charlottesville VA
West Broad Audi Richmond VA
Audi South Burlington South Burlington VT
Roger Jobs Audi Bellingham WA
Audi Appleton Appleton WI
Audi Milwaukee Milwaukee WI
Audi North Shore Brown Deer WI
Audi Wausau Wausau WI
Car City Audi Eau Claire WI
Zimbrick Audi Madison WI

ABOUT AUDI

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

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Brian Ongaro Joins Boardwalk Automotive Group as Vice President of Sales and Marketing

Plano, TX (PRWEB) May 17, 2011

Automobile retailing is among the most complex processes on the business landscape. Its components and dynamics—buying, selling, sourcing, service, technical expertise, and relationship building—are constantly in flux. That’s why it takes a unique set of skills to manage its intricacies and implement strategies to effectively grapple with its challenges. As vice president of sales and marketing for Boardwalk Automotive Group, Brian Ongaro possesses those uncommon capabilities.

Brian Ongaro joined Boardwalk Automotive Group on the heels of directing a Columbus, Ohio-based dealership group that included Lamborghini among its nameplates. But like Boardwalk Founder Scott Ginsburg, the weight of Ongaro’s experience was earned in broadcast media. After joining Ginsburg at Chancellor Media Corporation in 1997, Ongaro was appointed executive vice president and market manager of AMFM, Inc.’s station group in Dallas–the nation’s fifth largest market in terms of revenue. In 2002 he was tapped as the executive vice president for CBS Radio, overseeing their large markets radio stations in the western region.

With 28 years in broadcast management, Ongaro brings a wealth of organizational management and innovative marketing experience to Boardwalk. “I’m going to examine the entire Boardwalk sales process to determine how we can make it a greater overall experience for each customer,” he says.

His focus will be on the abundance of rapidly developing opportunities in the digital space, especially in social networks connected via portable devices. He will also be focused on reputation-marketing strategies to rapidly address customer concerns. “There are a lot of other unique opportunities that haven’t been adequately explored yet,” he adds.

A native of Columbus, Ohio, and a graduate of Ohio State University, Ongaro’s business philosophy is focused on taking care of customers. Ongaro wants to make Boardwalk Automotive Group the first place people think of when they are considering buying or servicing their car. Exceeding expectations is the goal. He also wants to be recognized as one of the best places to work in DFW.

About Boardwalk Automotive Group
Boardwalk Automotive Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, or Volkswagen, Boardwalk is here to serve you. Performance. It’s what we do. Learn more about and connect with Boardwalk Automotive Group at http://www.BoardwalkAutoGroup.com and at http://www.facebook.com/BoardwalkAutoGroup.

About Brian Ongaro
Learn more about and connect with Brian Ongaro at http://www.BrianOngaro.com and at http://www.facebook.com/BrianOngaro.

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PORSCHE 911 CARRERA 4 GTS – Now with All-Wheel Drive

New Flagship Carrera ideal for all-weather performance

ATLANTA – May 12, 2011 – Building on the well-received 911 Carrera GTS with its extra power, visual panache and extensive extras for an attractive price, Porsche today announced the 911 Carrera 4 GTS. As an all-wheel-drive model, and when equipped with the proper tires, the Carrera 4 has proven more than competent for all seasons and all road conditions. The Carrera 4 GTS wraps an aggressive wide body around a long list of performance, comfort and cosmetic enhancements.

A GTS exclusive power upgrade of 23 hp over the 911 Carrera 4S on which it is based enables the 3.8-liter 911 Carrera 4 GTS – available as a coupe and cabriolet – to accelerate from zero to 60 mph 0.1 second faster; a Carrera 4 GTS coupe equipped with the optional seven-speed Porsche Doppelkupplungsgetriebe (PDK) and the optional Sport Chrono Package Plus makes the sprint in just 4.0 seconds. Top-track speed is also increased to 187 mph (186 mph w/PDK).

The 911 Carrera 4 GTS features an electronically-controlled Porsche Traction Management (PTM) all-wheel-drive system that delivers impressive traction and powerful acceleration in any driving situation. The electromagnetically-controlled multi-plate clutch reacts within fractions of a second and ensures optimum distribution of power between the front and rear axles. A standard mechanical limited-slip differential further improves traction and driving stability around turns and on varying road surfaces.

The 3.8-liter flat-six delivers its 408 hp thanks to a number of internal changes, including a special resonance intake manifold with six vacuum-controlled tuning flaps. Maximum torque is available at 4,200 rpm; 200 rpm earlier compared with the Carrera 4S. The extra power is enhanced by a standard sports exhaust system with four black tailpipes finished with polished, nano-coated inner shells.

Like every all-wheel-drive 911 model, the Carrera 4 GTS features a body with 44-mm wider wheel arches at the rear.

It is also distinguishable by its SportDesign front apron, black side skirts from the 911 GT2 and a black panel between the rear tailpipes. Center-locking 19-inch RS Spyder design wheels, painted in high-gloss black with polished lips are a final visual flourish.

Inside, black is the dominant color, with the standard interior featuring Alcantara® on the center sections of the standard sport seats with their larger side bolsters. Black Alcantara® is also used wherever the driver comes into direct contact with the vehicle – like on the rim of the three-spoke SportDesign steering wheel and on the gear and handbrake levers.

The extra all-weather performance, visual muscle and standard equipment of the 911 Carrera 4 GTS comes at an attractive price. On sale this fall, the 911 Carrera 4 GTS Coupe will be available in the US at a base MSRP price of $110,200 while the 911 Carrera 4 GTS Cabriolet will be priced at $120,100.

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.

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Audi to introduce roadside assistance app for customers with smartphones in the U.S.

  • Free Audi Roadside Application for smartphones ready to use
  • Apps available on iTunes, BlackBerry App World and Android Market
  • Features include instant location capability through GPS, roadside dispatch details sent to callers and a dealer locator

Audi of America announced today that it will release a new Audi Roadside App for iPhone® users, as well as for Android® and some BlackBerry® devices.

The Audi Roadside App will be available for free download on iTunes®. BlackBerry users will be able to download the App on BlackBerry App World and Android device users can find it on the Android Market application.

The Audi Roadside App offers a range of leading-edge features that connect directly with Audi and its roadside assistance partner, Allstate Roadside Services. The app leverages the Audi customer’s pre-registered vehicle information, a smartphone’s GPS capabilities and an intuitive interface to help ease calls for roadside assistance.

The App works by accessing an Audi vehicle’s basic information, which is stored as part of the broader roadside assistance service.

The Audi of America Roadside Assistance program combines a team of qualified dedicated customer service professionals with a comprehensive nationwide towing network to bring Audi customers assistance when they need it most. Audi includes complimentary 24/7 roadside assistance on all new Audi models sold in the United States and Puerto Rico for four years of upon delivery or warranty activation. Owners of older models can use the Audi Roadside App, but Allstate roadside service fees would apply.

“With this technology, Audi is making a valuable service far easier for customers to access said David S. Tait, General Manager, Service Operations, Audi of America. “Connecting Audi drivers to our Roadside Assistance Program, and its safety and service offerings is now literally at their fingertips.”

Allstate Roadside Services has been the roadside assistance partner with Audi since October 2010. Allstate has more than 40 years of experience administering programs focused on enhancing the lives of drivers and developing customer loyalty.

The Audi Roadside App offers the following features:

  • Vehicle registration – Drivers simply provide their Audi vehicle identification number (VIN) and some basic personal information to register the App with their customer information on file. This lets Audi Roadside Services know who you are when you request service and greatly shortens the time it takes to dispatch service.
  • Audi Roadside Assistance – With a few simple steps, the driver selects the type of service they require (e.g. jump start, fuel delivery, tire change or tow) and the App locates the driver via the smartphone’s GPS capabilities . The assistance request is sent to the Audi Roadside Assistance dispatcher as the call is connected to enable the dispatcher to provide faster service. Once the dispatch is complete, the App captures and conveniently stores the dispatch details including the name of the roadside provider en route to the customer and estimated time of arrival,.
  • Dealer Locator – For convenient access to dealer information, the Application allows users to search for dealers nearby or within a given city. The App displays the dealer’s name, location, hours of operation and phone number. With one touch, the user can display nearby dealers on a map or immediately call the dealer. This is particularly helpful when a service appointment is required immediately.

Customers can learn more about the application at audiusa.com. The Curve and the Bold are the first BlackBerry devices compatible with the Audi Roadside App. Others will follow soon. Downloads are available at the following Web destinations:

iTunes: http://itunes.apple.com/us/app/audi-roadside/id431755194?mt=8
Android: https://market.android.com/search?q=audi+roadside&so=1&c=apps
BlackBerry: http://appworld.blackberry.com/webstore/content/43034?lang=en

Notes:
A user must have the GPS capabilities and services activated on their smart phone for this feature to function properly.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies. Visit www.audiusa.com or http://www.audiusanews.com for more information regarding Audi vehicle and business issues.

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Porsche Cayman S Black Edition adds Horsepower, Features and Value coming to Dallas

The 330-horsepower Cayman S Black Edition limited to 500 units worldwide

ATLANTA – May 6, 2011 – Following on the heels of the recently announced 911 and Boxster S Black Editions, Porsche introduces a new, sporty and limited edition Cayman S arriving late this summer. The 2012 Cayman S Black Edition features a 10-horsepower boost and a long list of standard equipment at an attractive price.

This new mid-engine sports car is only available in solid black and features a monochrome treatment with a black body and black-painted 19-inch Boxster Spyder design wheels. Normally contrasting trim pieces from the Cayman S are also painted for a uniform look: the side air intake grilles are painted black, as are the twin exhaust tailpipes and the model designation on the rear deck lid.

The monochromatic theme continues to the interior where black is the only available color, with aluminum and stainless steel used as accents. The brushed stainless steel door-entry guards feature Black Edition lettering, and the standard SportDesign steering wheel features twin aluminum-look spokes with a rim of smooth-finish black leather. Also painted black are the trim strips on the dashboard and around the six-speed manual shift lever or the gear selector for the optional Porsche-Doppelkupplungsgetriebe (PDK) seven-speed double clutch transmission, while the instrument dials are black instead of the usual white. Two final touches are the Porsche crest embossed on the headrests and a limited-edition badge on the glove compartment.

Like the other Black Editions, the Cayman S Black Edition combines Porsche’s popular option packages to deliver additional value to customers. The black-painted exterior and interior touches are part of the Design package available on other Cayman models. The Convenience package, also standard, includes Bi-Xenon headlights with dynamic cornering function, a wind deflector, auto-dimming interior and exterior mirrors, rain sensor and automatic climate control.

The Infotainment package adds a touch-screen Porsche Communication Management system with navigation, BOSE® surround-sound system and XM® Satellite Radio with XM NavTraffic®.

The Black Edition’s chassis builds on the foundation of the Cayman S, which already features exceptional balance and handling. The lightest 19-inch wheels in the Porsche lineup are fitted 235/35 ZR 19 tires up front and 265/35 ZR 19 in the rear, providing a visually dynamic upgrade from the standard 18-inch wheels on the regular Cayman S.

A 3.4-liter six-cylinder engine with direct fuel injection, mounted in front of the rear axle, produces 330 horsepower – 10 more than in the Cayman S – while also delivering excellent fuel economy, particularly when coupled with the optional PDK transmission. With PDK, the Cayman S Black Edition will accelerate from 0 to 60 mph in as little as 4.6 seconds with the optional Sport Chrono Package and reaches a top track speed of 172 mph while achieving EPA estimated fuel economy of 20 city and 29 highway (19/26 when equipped with six-speed manual and top track speed of 173 mph), the same as the Cayman S. In addition to reducing the 0–60 acceleration times by two-tenths, the optional Sport Chrono Package with PDK provides a launch control function and more aggressive Sport and Sport Plus shift strategies.

The 2012 Cayman S Black Edition MSRP is $67,500 which gives buyers added value on several levels considering the extra functional and visual upgrades and the enhanced power output.

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.

Follow us: www.twitter.com/Porsche and www.facebook.com/Porsche

Note: Photos are available to accredited journalists on the Porsche Press Database at http://press.porsche.com/. Video footage is available to registered users at http://thenewsmarket.com/porsche.

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