Archive for September, 2011

Audi wins "red dot: client of the year" award

  • Audi again honored as strongest brand for communication design
  • Nine red dot awards for communication services go to the brand with the four rings
  • red dot initiator Prof. Peter Zec: “Audi combines variety with consistently high design standards”

Audi stands for superb design not just with regard to automobiles: In this year’s prestigious red dot awards, the premium manufacturer won the category “red dot: client of the year” in the area of communication design for the second time in a row. This special cross-sector prize was awarded for the first time last year. The Design Zentrum Nordrhein-Westfalen awards it to the brand whose communication is characterized by particularly outstanding design. And Audi was able to repeat another success from last year: Together with its design agencies, the brand took nine of the prestigious red dot design awards – more than any other company in the contest.

The award as the best client is presented by an international jury of design experts. They were impressed by how Audi implements its particularly wide range of communication services with consistently high design standards: “Audi stands for quality and variety, from the trade fair stand through to installation in the public domain. It works with the most creative minds in the industry while remaining unique and incomparable,” says Prof. Peter Zec, initiator and CEO of red dot.

Further confirmation of Audi’s successful work with strong associates: nine red dot awards, divided between seven commissioned design agencies, for outstanding communication services – from the print campaign to the brand’s appearance at the Consumer Electronics Show in Las Vegas.

The particularly prestigious award “red dot: best of the best” went to two exceptional projects. “Qube 3”, a temporary cube-shaped building, translates the characteristics of the new Audi Q3 into a spectacular spatial experience. And for the installation “Outrace”, Audi took eight robotic arms from its production halls and installed them right in the middle of Trafalgar Square in London. Using LED light trails, these robotic arms then wrote messages in the sky which visitors had previously sent via smartphone. “Audi is the progressive premium brand. And in our communication, too, we want to surprise people time and again, in order to create exciting new insights into the four rings – while always remaining unmistakably Audi,” emphasized Lothar Korn, Head of Marketing Communications at AUDI AG.

Audi will receive the prize honoring it as “client of the year” at the “red dot gala” on October 7 in Berlin. The red dot awards for the design agencies who work for Audi will be presented on the same date. All of the winning efforts will then be on display as part of the special exhibition “Design on stage – winners red dot award: communication design 2011” until October 16 at the Alte Münze event location in Berlin. The best of the 6,468 entries in the contest will also be published in the “international yearbook communication design 2011/2012”.

The red dot design award has been presented since 1955 to creative minds all around the globe, and is awarded by the Design Zentrum Nordrhein-Westfalen in the individual disciplines of product design, communication design and design concept. The nominees for the award, which is a renowned seal of quality for outstanding design, come from a wide variety of industries and segments, from furniture manufacturers to research centers. Audi has already impressed the international jury on several occasions since the communication design category was newly established in 1993: In the past ten years alone, 58 red dot awards have gone to the brand with the four rings in this category.


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Olé! Lamborghini's New Bull is in Town

by Nicholas Umana –

This past weekend I had the opportunity to walk into Lamborghini Dallas and witness the new Lamborghini Aventador LP700-4 first hand.  Simply put, pictures  don’t do this engineering marvel any justice. If you think seeing it on paper is great, meeting it face-to-face will be mesmerizing.  There it sat as I turned the corner, the new king of the herd proudly resting its wide body over a glossy-black pedestal.  Its Bianco Isis exterior created a harmonious contrast against the optionally equipped shiny black 255/35/19 front & 335/30/20 rear wheels, creating play with other black trim pieces such as the headlight housing and the fighter-jet inspired air dams found on its intimidating body- I was hypnotized.  While visiting I had the opportunity to meet with Brian D. Ongaro, the VP of Sales & Marketing for the Boardwalk Auto Group, who gladly shared a few details about this new gem.

Named after a courageous Spanish fighting bull who earned the “Trofeo de la Peña la Madroñera” for its fierce courage displayed during a Spanish Corrida back in 1993, the Aventador serves as successor to the legendary Murciélago.  This new raging bull tears the asphalt around the track with its F1-inspired push-rod suspension, and can effortlessly reach neck breaking 217 mph top-speeds thanks to its carbon-fiber monocoque, and naturally aspirated heart of gold.   The 7-speed semi-automatic transmission achieves 50 millisecond gear shifts (much faster than humanly possible) and when coupled with its 700HP 4WD 6.5L V12, it launches the Aventador from 0-60 in a mere 2.9 seconds with an astonishing 10.5 sec(est.) ¼ mile time- Watch out Veyron!

Unfortunately this year’s allocation has already been sold, but if you place an order now you could be amongst the lucky few to take delivery of this tamed bull by spring 2013.  If I were in the market for a super car there is no doubt in my mind my name would be on that list.

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For the second straight year, Esquire magazine has named an Audi the “Esquire Car of the Year,” awarding this year’s title to the 2012 Audi A7. The A7 succeeds last year’s winner, the 2010 Audi S4. To select the third annual award for the year’s most stunning and stylish—yet attainable—vehicle, Esquire editors drove scores of vehicles across countless states before testing the seven finalists head-to-head at the Monticello Motor Club’s racetrack. The Esquire Car of the Year, along with the other 2011 Esquire Car Awards, including Esquire’s Auto Exec of the Year, appears in the magazine’s October issue, on newsstands September 20th.

After months of test-driving, the decision was clear among the editors: “The $60,125 A7 is what car companies do when they are at the top of their game – a glistening, swing-for-the-fences valentine to sheet metal…No man with a pulse can stand in front of this thing without slackening his jaw… The A7 rips down the highway, swallowing miles without drama. You glance at the fenders through the windshield, you nail the throttle, you drop into a little trance. Maybe you end up ten miles past your destination, strangely happy. Drugs do this, and so do private jets. The A7 might be better than either.”

“I was bowled over by the A7 when I first saw it in Europe,” says Esquire Editor-in-Chief David Granger, “But I didn’t expect us to select an Audi in back-to-back years. Every finalist was exceptional but when we got them all on the track, the A7 did everything well. It was exciting and practical and attainable, all at once.”

About Esquire

Esquire (, published by Hearst Magazines, is the most-honored monthly magazine in America with a total of 15 National Magazine Awards over the past 14 years. Its website and its iPad apps have been similarly honored. In addition to its U.S. flagship, Esquire publishes 20 editions around the world.

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2012 Passat Commercial: Vámonos


With the all-new 2012 Passat TDI Clean Diesel, you can drive almost 800 miles between refueling, so plan your road trips accordingly.

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The "R" stands for racing: Beetle R Concept debuts at the Frankfurt Auto Show

The all-new Beetle, set to hit the US market any day now, has Bug fans on the edge of their driver’s seats. But because we love to dream—and inspire you to do so as well—we thought it would be fun to spend some time creating an even sportier model. If the sound of jaws hitting the floor at the 64th International Motor Show in Frankfurt was any indication, we did a pretty bang-up job of it.

The Beetle R Concept is just that—a concept vehicle that combines the flat-out cool factor of the new Beetle with the racing-inspired speed of models like our Golf R. The end result is…well, take a look for yourself.

You’ll see that the bumpers have been widened and redesigned for improved aerodynamics. You’ll also notice the new 20-inch Talladega alloy wheels with five triple spokes, the same design that can be found on the upcoming 2012 Golf R. And don’t miss the matching pair of chrome dual exhaust pipes with a rear diffuser to keep the Beetle R grounded at high speeds (not that you’d ever dream of going above the speed limit in this thing).

Speaking of speed limits, you can keep track of everything this car is doing courtesy of the redesigned instrument panel, which has a central tachometer to keep the most important information front and center. As the revs pulse upward, you‘ll be pushed—oh so comfortably—into the luxurious Nappa leather-upholstered seats embossed with the R logo.

You may also have noticed something else speeding up; that would be your heart rate. Take a few deep breaths—you’ll be fine. And remember: the Beetle R is just a concept at this point, but by all means, dare to dream of the day when it will be available in the US.

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The new 4.0 TFSI

Audi is expanding its engine lineup with a new, high-performance gasoline engine. The 4.0 TFSI, which is used in slightly different configurations in the S6, S6 Avant, S7 Sportback and S8, develops between 309 kW (420 hp) and 382 kW (520 hp), and as much as 650 Nm (479.42 lb-ft) of torque. The new V8 is a high-tech engine featuring numerous innovative solutions.

The youngest member of the large Audi family of V engines, the 4.0 TFSI shares all of their typical characteristics. It has the classic cylinder angle of 90 degrees, the chain drive for the four camshafts and ancillary units is on the back to save space, and the cylinder case is a cast aluminum-silicon alloy. This eight-cylinder unit is very light in weight, and its highly compact construction has resulted in its length being reduced to 497 mm (19.57 in).

Fuel is provided via Audi’s FSI direct injection system. Switchable flaps in the intake ports induce a rolling type of movement in the incoming air for improved combustion. Like almost every Audi engine, the new 4.0 TFSI also follows the principle of downsizing, where forced induction replaces displacement. One turbocharger per cylinder bank compresses the intake air. This is known as twinscroll technology, where the exhaust flows to the turbine wheel at high speed through two separate ports and enables torque to be developed extremely early, just above idle.

The two turbochargers and the intercooler are located in the inside V of the cylinder banks rather than in the usual location outside next to the crankcase. Audi has structured the cylinder heads in an innovative way. The exhaust side is on the inside, the intake side on the outside. This layout provides for compact dimensions and short gas paths with minimal flow losses, and the 4.0 TFSI reacts immediately to the gas pedal as a result. Sophisticated insulation of the hot components, in particular the exhaust manifold, stabilizes the thermal conditions in the inside V.

A further innovation is Audi’s cylinder management. In low to intermediate load and rev ranges, it deactivates two cylinders in each bank of the V8, reducing fuel consumption significantly. Thanks to a comprehensive package of innovative measures, the engine remains smooth and quiet during these phases. Shutting down the cylinders is virtually imperceptible. This cylinder management function is provided by the latest version of the Audi valvelift system by closing the intake and exhaust valves of the affected cylinders.

The 4.0 TFSI employs all the technologies from Audi’s modular efficiency platform. These range from measures to reduce friction, the start-stop system and the recuperation system to innovative thermal management that deactivates the water pump during the warmup phase to quickly bring the oil up to temperature. The new regulated oil pump varies the oil pressure in two stages, and the oil jet cooling for the piston heads is characteristic-controlled.

The new 4.0 TFSI provides for powerful performance in all of the large S models while at the same time demonstrating its high efficiency potential.

The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.

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New Campaign for 2012 Audi A6 Strives to Make the Road a More Intelligent Place

  • Audi’s new advertising and marketing campaign shows how the all-new A6 helps combat ever-increasing challenges on today’s road
  • The Audi Road Frustration Index calibrates real-time road conditions in major cities across the U.S.
  • The all-new Audi A6 is engineered to combat today’s road, making 2,000 decisions per second to aid drivers

Audi of America announces a new campaign for the 2012 Audi A6 that creatively puts focus on the increasingly challenging road conditions American drivers face today. The message for the all-new Audi A6 centers on “making the road a more intelligent place” and will appear in print, online and broadcast advertisements beginning this month. The ads will call attention to jarring facts about today’s driver, as well as the obstacles presented by today’s American road. More importantly, the ads showcase the ability of the Audi A6 to help overcome these obstacles while enhancing driver safety and enjoyment.

Shockingly, 38 million drivers on the road today would not pass their state’s driver’s exam , and across the nation, drivers encounter over 100,000 miles of crumbling highways and bridges . The U.S. Secretary of Transportation Ray LaHood revealed earlier this year that a third of drivers under the age of 30 admitted to texting while driving . The multi-pronged campaign for the 2012 A6 centers on Audi’s mission to make the road a more intelligent place by calling attention to these issues and galvanizing enthusiasts to take action.

“The industry-leading technology in the all-new A6 is specifically engineered to analyze the road, anticipate situations for the driver, prepare for incidents and most importantly, enhance the driver’s experience, making the A6 one of the most intelligent cars on the road today,” said Scott Keogh, chief marketing officer of Audi of America. “The American road is a challenging place. Last week, President Barack Obama, in his nationally televised speech to Congress, specifically cited the need to solve the problems of the nation’s infrastructure, including badly decaying roads and bridges and highways congested with traffic. With this campaign, Audi wants to demonstrate to consumers that we recognize this and are looking into solutions that not only assist our drivers, but help to improve daily driving conditions nationwide.”

The new A6 tagline – “The road is now an intelligent place” – will appear in :30 and :60 national and cable television spots, in national newspapers and online beginning this month. Additional print ads will appear in automotive magazines.

In a related effort to raise awareness of today’s road conditions, Audi partnered with the SENSEable City Lab to develop the Road Frustration Index (RFI). Using a blend of historical and real-time data, the RFI features real-time snapshots of America’s roads, taking into account traffic patterns, infrastructure quality, weather patterns, driver behavior, social media comments about driving and more. The data is measured, weighted and compiled into an overall “Index” for major cities throughout America. Individuals will be able to find the RFI for their community and compare it to that of their friends. To view the RFI, visit

The 2012 A6 is one of Audi’s most innovative and technologically-advanced models to date, making 2,000 decisions per second to assist the driver. Safety in the all-new Audi A6 is enhanced by a thermal imaging camera with Night Vision Assistant to highlight pedestrians it detects in front of the vehicle, as well as the Audi Pre-Sense Plus safety system that is able to minimize accidents by warning the driver and applying the brakes with increasing force in an emergency. Other intelligent features of the Audi A6 include head-up display, which projects navigation data as a hologram that hovers over the windshield, allowing the driver to see important driving information in real time without having to divert attention from the road.

Audi is the first company worldwide to incorporate Google Earth into its MMI® Navigation system, which combines 3-D terrain models with aerial views and a detailed street network to calculate routes seamlessly. The A6 also features a MMI touch pad that recognizes handwriting in multiple languages, allowing drivers to perform a number of functions without taking their eyes off the road, as well as factory-installed wireless internet, enabling features such as Audi connect™ for real-time weather, traffic, news and live fuel prices.

The A6 boasts an all-aluminum Audi 3.0 L TFSI® supercharged V6 engine with 310 horsepower. The aluminum-hybrid construction of the A6 drastically reduces the vehicle’s weight, improves handling and allows for less fuel consumption. Exclusive to Audi, the A6 also features Drive Select, a system that provides advanced control of the vehicle’s adaptive suspension, dynamic steering, transmission shift characteristics and engine response. Audi Drive Select offers 27 distinct driving configurations, allowing drivers to configure vehicle drive characteristics exactly to their liking with their choice of Comfort, Auto, Dynamic or Individual settings.

For more information on the all-new Audi A6, please visit or download the new A6 iPad app in the Apple iTunes Store (


Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies. Visit or for more information regarding Audi vehicle and business issues.

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