Archive for December, 2011

Let us count the ways: 10 things to love about the 2012 Beetle

The all-new Volkswagen Beetle is a modern take on the most lovable car the world has ever known. It’s been redesigned from the inside out, and with so many changes, you may have missed a few new features. Fear not, Beetle fans, for we’ve outlined 10 things to love about the 2012 Beetle.

  1. It boasts a more powerful, sporty look. In the words of VW design brand chief Klaus Bischoff, “The Beetle is now characterized by a clean, self-confident and dominant sportiness.” Nice work, Klaus.
  2. It offers two engine options. Choose between the 2.5L gasoline five-cylinder model and the 2.0L TSI turbocharged gasoline engine—you can’t go wrong.
  3. It has several transmission options. The 2.5L models come with a 5-speed manual or optional 6-speed automatic. Our acclaimed Direct-Shift Gearbox® 6-speed dual-clutch transmission is an option on the 2.0L TSI turbocharged model, while the 6-speed manual transmission comes standard.
  4. It comes with a Kaeferfach glove box. As a nod to the classic Bug, the new Beetle features a second glove box—the Kaeferfach—just above the main glove box.
  5. You can add Heritage wheels. Available in 17- and 18-inch options, our aptly named Heritage wheels harken back to the classic Beetle.
  6. Four words: Fender Premium audio system. The sound system is optional, but once you experience its nine speakers, 400 watts of power and crystal-clear sound, you’ll realize that it’s a must-have.
  7. An MP3/iPod adapter is standard. Speaking of audio, it’s easy to connect your MP3, iPod or iPhone to the audio system. You’ll never need to clutter your car with CDs again.
  8. You can match the interior trim to the exterior paint job. If you match your socks to your car’s floor mats, you may want to consider this option.
  9. You can add custom graphics. With Second Skin, a partnership between Volkswagen and Original Wraps, you can add graphics and racing stripes that will make your Beetle look like it’s going fast even when it’s standing still.
  10. The Beetle R is coming to America. Speaking of going fast, the Beetle R, a racing-inspired version of the Beetle, is coming soon. Stay tuned to the Beetle Blog for more info.

Tell us: what’s your favorite thing about the 2012 Beetle?

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Car and Driver Magazine Ranks Porsche Boxster and Cayman Among the 10 Best Cars for 2012

The 2012 Porsche Boxster and Cayman are once again listed on Car and Driver Magazine’s 10Best cars sold in America. This year marks the 11th time in 13 years that either a Porsche Boxster or Cayman model has been named to this coveted list.

“As in years past, the cars on this year’s list represent the best overall vehicles on the market today,” said Eddie Alterman, editor-in-chief, Car and Driver. “Out of 68 contenders, these are the ones that consistently perform the best, are a good value and are engaging, fun-to-drive vehicles.”

“We’re again extremely pleased to be named to the 10Best list,” stated Detlev von Platen, President and CEO of Porsche Cars North America. “Perennially making this list reiterates that our mid-engine cars continue to provide exceptional ride and handling that rewards passionate drivers.”

Car and Driver’s 10Best list is compiled every year by the editorial staff based on a car’s quality, performance, value and driver satisfaction. The winners were chosen out of 60 contenders, all priced under $80,000.

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Park Cities Volkswagen Has Become One of the Highest-Rated DealerRater Certified Volkswagen Dealers in Texas

DealerRater, the nation’s premier car dealer review web site, has certified Park Cities Volkswagen, one of the premier car dealerships in the nation.

Dealerships that qualify for this certification program must be committed to quality customer service and in good standing with DealerRater. Certified Dealers have the opportunity to actively engage DealerRater community members and potential customers. DealerRater visitors can feel confident in knowing that a Certified Dealer is dedicated to providing a high level of customer attention and in the event of a disappointing experience, will work with the reviewer to rectify the situation.

In the past two years, DealerRater has demonstrated record increases in dealer reviews, web traffic and registered users. “Our steady growth points to the increasing significance of third-party online reviews in today’s auto marketplace,” said Chip Grueter, President of DealerRater. “Consumers are increasingly relying on credible, third-party review sites like DealerRater to research prospective dealerships across multiple geographic areas and vehicle brands so as to find the right car dealer committed to quality customer service.”

Brian Ongaro, Vice President of Sales and Marketing for Boardwalk Auto Group said, “We chose DealerRater because we understand the importance of building trust with online shoppers. We feel that DealerRater has become one of the primary information sources for car buying consumers. More than that though, we embrace the complete unbiased customer feedback and the transparency that DealerRater provides our entire organization.”

About Park Cities Volkswagen
Located in one of the most vibrant auto retailing zones in Dallas-Fort Worth, Park Cities Volkswagen has a portfolio of new and quality pre-owned Volkswagens that is among the best in Texas. It’s “Marketplace” dealership layout was designed to facilitate a more elegant, functional customer experience. Park Cities Volkswagen is proud to be one of the premier dealerships in the Dallas area. From the moment you walk into the showroom, you’ll know that Park Cities Volkswagen’s commitment to customer service is second to none.

About Boardwalk Auto Group
Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, and Volkswagen. Learn more about Boardwalk Auto Group at http://www.BoardwalkAutoGroup.com.

About DealerRater®
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features more than 41,000 U.S. and International car dealers, 460,000 user reviews and over 1,000,000 cars for sale. DealerRater attracts more than 5 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience.

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Audi A6 and A7 Selected by Car and Driver as '2012 10Best' Winners

  • In its 30th year, the ‘10Best’ award highlights top picks under $80,000
  • 2012 A6 and 2012 A7 chosen for superior technology and design
  • 2012 Audi A8L and 2012 R8 recognized as ‘Favorites Over $80K’

Audi announced that the 2012 Audi A6 and 2012 Audi A7 vehicles have been named by Car and Driver, the world’s largest automotive enthusiast publication, to the 30th annual “10Best” list. In its 30th year, “10Best” by Car and Driver recognizes the best all-new cars on the market under $80,000.

“As in years past, the cars on this year’s list represent the best overall vehicles on the market today,” said Eddie Alterman, editor-in-chief, Car and Driver. “Out of 68 contenders, these are the ones that consistently perform the best, are a good value and are engaging, fun-to-drive vehicles.”

The all-new 2012 Audi A6 boasts an all-aluminum Audi 3.0 L TFSI® supercharged V6 engine with 310 horsepower. One of Audi’s most innovative and technologically-advanced models to date, the A6 makes up to 2,000 decisions per second to assist the driver. Safety in the all-new Audi A6 is enhanced by a thermal imaging camera with Night Vision Assistant as well as the Audi Pre-Sense Plus safety system. Other intelligent features include head-up display and a MMI® Touch pad that recognizes handwriting in multiple languages. Audi is the first company worldwide to feature factory-installed wireless internet, enabling features such as Audi connect™ for real-time weather, traffic news and live fuel prices, and MMI Navigation with 3-D Google Earth™ images.

The Audi A7 is the epitome of high style and artistry, with a five-door coupe design that is both sporty and elegant. The Audi A7 can also boast being the first car in the world to feature factory-installed Wi-Fi with Audi connect™ and navigation with 3-D Google Earth. From the groundbreaking MMI® touchpad and its gracefully integrated display screen, to the state-of-the-art head up display, the Audi A7 is the perfect marriage of progressive design and sophisticated engineering. The A7 also sets a high standard for performance, handling and efficiency with an all-aluminum Audi 3.0 liter TFSI® V6 engine, 310hp and 325 lb-ft. of torque.

Nominees for the 30th annual “10Best” list consist of all new cars, 2011 10Best winners, cars that were not available for the 2011 competition, and those with significant updates. All cars must fall under the base-price cap of $80,000 and be on sale in January 2012. Full coverage of the 2012 Car and Driver 10Best awards can be found in the January issue, on newsstands December 6, and online at http://www.caranddriver.com/201210best

In a companion piece in the January issue, Car and Driver also named the 2012 Audi A8L and 2012 Audi R8 as ‘Favorites Over $80K.’ The A8L, Audi’s flagship sedan, was chosen for its imposing, luxurious design as well as its powerful 372 horsepower, V8 engine. The sporty R8 was selected for its supercar styling and “sci-fi bodywork.”

ABOUT AUDI OF AMERICA
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies. Visit www.audiusa.com or http://www.audiusanews.com for more information regarding Audi vehicle and business issues.

ABOUT CAR AND DRIVER

Car and Driver (http://www.caranddriver.com) is known for its expert editorial team that is highly regarded by car enthusiasts and automotive manufacturers for their integrity, engineering backgrounds, and high standards. The magazine is published monthly by Hearst Magazines (www.hearst.com), boasting the largest audience of any monthly automotive magazine. The Car and Driver brand is a leading source of information for automotive enthusiasts and in-market car buyers. The brand also extends to many platforms, including websites, mobile sites, radio, iPhone/iPad apps, events, custom marketing programs, and integrated marketing databases.

Full coverage of the 2012 Car and Driver 10Best awards can be found in the January issue, on newsstands December 6, and online at http://www.caranddriver.com.

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McKinney Volkswagen Has Become One of the Highest-Rated DealerRater Certified Volkswagen Dealers in Texas

DealerRater, the nation’s premier car dealer review web site, has certified McKinney Volkswagen, one of the premier car dealerships in the nation.

Dealerships that qualify for this certification program must be committed to quality customer service and in good standing with DealerRater. Certified Dealers have the opportunity to actively engage DealerRater community members and potential customers. DealerRater visitors can feel confident in knowing that a Certified Dealer is dedicated to providing a high level of customer attention and in the event of a disappointing experience, will work with the reviewer to rectify the situation.

In the past two years, DealerRater has demonstrated record increases in dealer reviews, web traffic and registered users. “Our steady growth points to the increasing significance of third-party online reviews in today’s auto marketplace,” said Chip Grueter, President of DealerRater. “Consumers are increasingly relying on credible, third-party review sites like DealerRater to research prospective dealerships across multiple geographic areas and vehicle brands so as to find the right car dealer committed to quality customer service.”

Brian Ongaro, Vice President of Sales and Marketing for Boardwalk Auto Group said, “We chose DealerRater because we understand the importance of building trust with online shoppers. We feel that DealerRater has become one of the primary information sources for car buying consumers. More than that though, we embrace the complete unbiased customer feedback and the transparency that DealerRater provides our entire organization.”

About McKinney Volkswagen
Among the largest and fastest growing Volkswagen dealerships in the U.S., McKinney Volkswagen is proud to be one of the premier dealerships in the Dallas area. From the moment you walk into the showroom, you’ll know that McKinney Volkswagen’s commitment to customer service is second to none.

About Boardwalk Auto Group
Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, and Volkswagen. Learn more about Boardwalk Auto Group at http://www.BoardwalkAutoGroup.com.

About DealerRater®
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features more than 41,000 U.S. and International car dealers, 460,000 user reviews and over 1,000,000 cars for sale. DealerRater attracts more than 5 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience.

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Boardwalk Volkswagen Has Become the Highest-Rated DealerRater Certified Volkswagen Dealer in Texas

DealerRater, the nation’s premier car dealer review web site, has certified Boardwalk Volkswagen, one of the premier car dealerships in the nation.

Dealerships that qualify for this certification program must be committed to quality customer service and in good standing with DealerRater. Certified Dealers have the opportunity to actively engage DealerRater community members and potential customers. DealerRater visitors can feel confident in knowing that a Certified Dealer is dedicated to providing a high level of customer attention and in the event of a disappointing experience, will work with the reviewer to rectify the situation.

In the past two years, DealerRater has demonstrated record increases in dealer reviews, web traffic and registered users. “Our steady growth points to the increasing significance of third-party online reviews in today’s auto marketplace,” said Chip Grueter, President of DealerRater. “Consumers are increasingly relying on credible, third-party review sites like DealerRater to research prospective dealerships across multiple geographic areas and vehicle brands so as to find the right car dealer committed to quality customer service.”

Brian Ongaro, Vice President of Sales and Marketing for Boardwalk Auto Group said, “We chose DealerRater because we understand the importance of building trust with online shoppers. We feel that DealerRater has become one of the primary information sources for car buying consumers. More than that though, we embrace the complete unbiased customer feedback and the transparency that DealerRater provides our entire organization.”

About Boardwalk Volkswagen
Boardwalk Volkswagen Richardson is the top VW sales performer in the State of Texas and is ranked in the top ten nationwide. Its stand-alone pre-owned sales facility occupies the top spot nationally in certified pre-owned Volkswagen sales. Such earnings don’t accrue without a fierce commitment to integrity and service performance.

About Boardwalk Auto Group
Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, and Volkswagen. Learn more about Boardwalk Auto Group at http://www.BoardwalkAutoGroup.com.

About DealerRater®
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features more than 41,000 U.S. and International car dealers, 460,000 user reviews and over 1,000,000 cars for sale. DealerRater attracts more than 5 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience.

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Volkswagen Chattanooga Earns LEED Platinum

  • First Automotive Manufacturer to Reach Top Green Building Standard
  • Both Volkswagen Factory and Volkswagen Academy Awarded Platinum Certification

Chattanooga, Tenn. — Volkswagen’s Chattanooga manufacturing plant has received a platinum certification from the U.S. Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED®) green building certification program. The facility is the first and only automotive manufacturing plant in the world to receive the Platinum certification.

Platinum certification recognizes the highest level of performance.

“Because Volkswagen has a longstanding, worldwide commitment to sustainable mobility and environmentally responsible manufacturing, we are proud to have achieved the LEED Platinum certification at our Chattanooga manufacturing facility,” said Hubert Waltl, member of the board of management of Volkswagen Passenger Cars Brand for production and logistics.

“Volkswagen Chattanooga’s LEED Platinum certification is the fulfillment of a promise that Volkswagen has made around the world and in this community that we will work in harmony with the environment,” said Frank Fischer, CEO and chairman of Volkswagen Chattanooga. Our commitment to building a LEED certified factory began in the planning and design stages,” Fischer said, “I believe that this not only helped insure that we would achieve Platinum status, but was actually a very cost effective way to implement environmentally responsible building methods,” he said.

The ultra-clean paint shop alone will save 50 million gallons of water in ten years.

“Volkswagen is clearly committed to the US market;” said Jonathan Browning, president and CEO, Volkswagen Group of America, Inc. “During the worst recession in the past century we never wavered with our investment of a billion dollars to create this world class facility. This certification underscores Volkswagen’s commitment to engineering excellence.”

LEED certification is an internationally-recognized green building certification system developed by the USGBC in March of 2000. LEED provides building owners and operators with a framework for identifying and implementing practical and measurable green building design, construction, operations and maintenance solutions.

LEED promotes sustainable building and development practices through a suite of rating systems that recognize projects that implement strategies for better environmental and health performance.

Aspects of the plant that earned LEED recognition include:

  • Superior insulation provided by six inches of mineral rock wool, resulting in 720,000 Kilowatts per year savings
  • Green power from the local hydroelectric dam
  • Use of LED lighting on the exterior results in 68% less energy used, up to 262,500 kWh per year and a reduction in light pollution.
  • Rainwater collected and reused to flush toilets and cool the welding machines
  • White roof membrane is highly reflective, minimizing heat island effect by up to 50 degrees Fahrenheit.
  • Natural flowing creeks to capture heavy rains and restore a natural habitat
  • Low-flow water fixtures and no-touch sensors throughout the plant reduce water usage by 30%.
  • Plant was built on a brownfield property with no destruction of untouched nature. Protected 100 ft. wide creeks and wetlands were established to create natural habitats with low impact on natural habitats.

The Volkswagen Academy was also certified by USGBA as a Platinum LEED facility. The primary purpose of the Volkswagen Academy is to prepare new employees for work at the Volkswagen plant. In conjunction with Chattanooga State and Tennessee Tech, the Academy also offers an Industrial Technology degree and an apprenticeship program.

“We are very pleased that the Volkswagen Academy has been Platinum LEED certified, because this reflects the level of excellence that we expect and produce in the academy,” said Hans-Herbert Jagla, EVP of Human Resources.

“Building operations are nearly 40% of the solution to the global climate change challenge,” said Rick Fedrizzi, President, CEO & Founding Chair, U.S. Green Building Council. “While climate change is a global problem, innovative companies like Volkswagen Chattanooga are addressing it through local solutions.”

Volkswagen Chattanooga produces the all-new 2012 Passat, which has recently been named Motor Trend magazine’s 2012 Car of the Year, as well as having earned the Insurance Institute for Highway Safety’s (IIHS) Top Safety Pick rating, the highest possible from the non-profit safety research organization. The Passat TDI – the only clean diesel option in the midsize segment – is rated at 43 mpg highway, with a range of nearly 800 miles.

About U.S. Green Building Council

The U.S. Green Building Council is the nation’s foremost coalition of leaders from across the building industry working to promote buildings that are environmentally responsible, profitable and healthy places to live and work. More information on USGBC can be found at www.usgbc.org.

About Volkswagen Chattanooga

Volkswagen will invest $1 billion in the local economy for the Chattanooga plant and create more than 2,000 direct jobs in the region. According to independent studies, the new Volkswagen plant is expected to generate $12 billion in income growth and an additional 9,500 jobs related to the project. The Chattanooga manufacturing facility builds the all-new 2012 Passat sedan, specially designed for the North American market and winner of the Motor Trend magazine 2012 Car of the Year award.

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