DealerRater, the world’s premier car dealer review web site, just announced the winners of the 2012 Dealer of the Year Award Program. Through this award program, 37 manufacturer categories were represented and Boardwalk Porsche, located in Plano, Texas was named 2012 Porsche Dealer of the Year for the State of Texas.
According to recent studies, 84% of Americans say online evaluations have an influence on their decision to purchase a product/service, and 73% of car shoppers now consult online dealership reviews.
“Consumers are increasingly relying on credible, third-party review sites like DealerRater to research prospective dealerships across multiple geographic areas and vehicle brands so as to find the right car dealer committed to quality customer service,” said Chip Grueter, President of DealerRater. “We congratulate Boardwalk Porsche and look forward to their continued success.”
Brian Ongaro, Vice President of Sales and Marketing for Boardwalk Auto Group said, “We are honored that Boardwalk Porsche was named DealerRater 2012 Porsche Dealer of the Year for Texas. We embrace the complete unbiased customer feedback and the transparency that DealerRater provides our entire team at Boardwalk Porsche. We also want to take this opportunity to thank all of our team members for their unparalleled commitment to excellence, thus making this award a reality.”
The 2012 award winners demonstrated consistently high PowerScore ratings for customer satisfaction, placing them in the top of their class. The PowerScore is determined using a Bayesian algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the 2011 calendar year.
The winners of the 2012 Dealer of the Year Awards were announced at the 2012 NADA & ATD Convention and Expo in Las Vegas, Nevada during a press conference on Sunday, February 5, 2012.
About Boardwalk Porsche
Staffed with the finest sales professionals and automotive technicians in the business, Boardwalk Porsche translates Porsche’s legendary track proficiency into an extraordinary customer experience. As a member of Boardwalk Auto Group, Boardwalk Porsche cultivates a focus on top-flight performance serving Dallas, Fort Worth and Plano, Texas.
About Boardwalk Auto Group
Boardwalk Auto Group is one of the premier auto groups in the nation representing Porsche, Audi, Ferrari, Lamborghini, Maserati, and Volkswagen. Learn more about Boardwalk Auto Group at http://www.BoardwalkAutoGroup.com.
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features more than 41,000 U.S. and Canadian car dealers, nearly 600,000 user reviews and over 1,000,000 cars for sale. DealerRater attracts more than 8 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience. In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Today, more than 4,200 dealers are members of DealerRater’s Certification Program.