DealerRater, the world’s premier car dealer review web site, just announced the winners of the 2012 Dealer of the Year Award Program. Through this award program, 37 manufacturer categories were represented and Boardwalk Volkswagen, located in Richardson, Texas was named 2012 Volkswagen Dealer of the Year for the State of Texas.
According to recent studies, 84% of Americans say online evaluations have an influence on their decision to purchase a product/service, and 73% of car shoppers now consult online dealership reviews.
“Consumers are increasingly relying on credible, third-party review sites like DealerRater to research prospective dealerships across multiple geographic areas and vehicle brands so as to find the right car dealer committed to quality customer service,” said Chip Grueter, President of DealerRater. “We congratulate Boardwalk Volkswagen and look forward to their continued success.”
Brian Ongaro, Vice President of Sales and Marketing for Boardwalk Auto Group said, “We are honored that Boardwalk Volkswagen was named DealerRater 2012 Volkswagen Dealer of the Year for Texas. We embrace the complete unbiased customer feedback and the transparency that DealerRater provides our entire team at Boardwalk Volkswagen. We also want to take this opportunity to thank all of our team members for their unparalleled commitment to excellence, thus making this award a reality.”
The 2012 award winners demonstrated consistently high PowerScore ratings for customer satisfaction, placing them in the top of their class. The PowerScore is determined using a Bayesian algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the 2011 calendar year.
The winners of the 2012 Dealer of the Year Awards were announced at the 2012 NADA & ATD Convention and Expo in Las Vegas, Nevada during a press conference on Sunday, February 5, 2012.
About Boardwalk Volkswagen
Boardwalk Volkswagen Richardson is the top VW sales performer in the State of Texas serving Dallas, Richardson, Lewisville, Garland, Irving, and Plano. Learn more about Boardwalk Volkswagen at http://www.DallasVW.com.
About Boardwalk Auto Group
Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, and Volkswagen. Learn more about Boardwalk Auto Group at http://www.BoardwalkAutoGroup.com.
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features more than 41,000 U.S. and Canadian car dealers, nearly 600,000 user reviews and over 1,000,000 cars for sale. DealerRater attracts more than 8 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience. In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Today, more than 4,200 dealers are members of DealerRater’s Certification Program.