Archive for June, 2012

Boardwalk Porsche Announces Mike Marsh Has Completed Year-Long Executive Management Training Program

Boardwalk Porsche, an automotive dealership serving the Plano area, today announced that Mike Marsh, General Manager, has graduated from the NCM Institute’s year-long General Management Executive Program, a comprehensive executive development training program for auto dealership managers. Marsh attended a series of six 2½ day training sessions conducted over an 11-month period at the NCM Institute’s training facilities in Kansas City, completing the training on June 6th. The automotive industry is ultra-competitive and there is a high demand for well trained, customer focused executives that can create a good buying experience for vehicle shoppers, while continuing to successfully market and grow the dealership.

Happy to be among the graduates of the General Management Executive Program, Mike Marsh had this to say about the program, “The GMEP process was demanding, but a great learning experience. Now I’m eager to put the knowledge I’ve acquired to work here at Boardwalk Porsche to take our customer experience to the next level.” Marsh was one of 18 dealership executives and general managers from across the U.S. who successfully completed the rigorous training program which began on August 1, 2012.

“The management team at Boardwalk all feel strongly about continuing education for all of our staff and are proud of Mike for completing this program with NCM. Boardwalk believes that there is no better investment than in our people and we will continue to challenge each member of our team to learn and grow every day,” stated Ken Ambrose, Senior Vice President with Boardwalk Auto Group.

The General Management Executive Program is administered by the NCM® Institute Center for Automotive Retail Excellence and is designed to equip current and future automotive dealership executives for long-term success in retail automotive management. With emphasis in dealership financial and operational best practices, the program prepares students with the executive leadership skills necessary to successfully manage a retail automotive operation, where they must balance the volatility of the industry with the myriad operational decisions that drive the profitability of their dealerships.

NCM’s president and chief executive officer, Paul A. Faletti Jr., lauded the dealerships for their collective commitment to investing in their future leaders and for their dedication to promoting excellence and integrity in the industry. “We are an organization devoted to helping our automotive retail clients succeed,” he explained. “Without question, the most successful operators are those who invest in their people, giving them the tools and resources they need to be the best they can be.”

To learn more about Boardwalk Porsche call 888-733-5204 or visit For information about the General Management Executive Program or the NCM Institute, visit or call 866.756.2620.

About Boardwalk Porsche
Boardwalk Porsche is honored to be a Porsche Premier Dealer. Staffed with the finest sales professionals and automotive technicians in the business, Boardwalk Porsche translates Porsche’s legendary track proficiency into an extraordinary customer experience. As a member of Boardwalk Auto Group, Boardwalk Porsche cultivates a focus on top-flight performance serving Dallas, Fort Worth and Plano, Texas. Boardwalk Porsche is one of the highest-rated Porsche dealerships in America at Boardwalk Porsche on

About Boardwalk Auto Group
Boardwalk Auto Group is one of the premier auto groups in the nation representing Porsche, Audi, Ferrari, Lamborghini, Maserati, and Volkswagen.

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The 2013 Porsche Boxster Arrives at Boardwalk Porsche

Boardwalk Porsche today announced that the new 2013 Porsche Boxster models have arrived in their Plano, Texas showroom. The third-generation of the highly regarded Porsche sports car goes on sale today, June 21, 2012.

Never before in the history of the Porsche Boxster has a change of generation been so comprehensive. The new Boxster weighs up to 77 pounds less than the previous generation while riding on a longer wheelbase and a wider track. Larger wheels, a restyled interior reminiscent of the Carrera GT supercar and a redesigned, fully electric top that now opens and closes in nine seconds help make the hi-performance roadster even more livable for everyday use.

“This is the classic mid-engine Porsche pairing,” said Mike Marsh, General Manager of Boardwalk Porsche. “The new Boxster and Boxster S have been thoroughly updated with aggressive styling and more powerful engines, while being more comfortable and fuel efficient. With optional features like Porsche Torque Vectoring (PTV) and the Sport Chrono Package, these perfectly balanced mid-engined roadsters, now in their third-generation, are an absolute blast to drive.”

Both the Boxster and the Boxster S are powered by flat-six engines with direct fuel injection and a highly efficient electrical system recuperation feature, thermal management and a Stop/Start function. The base model’s new power unit delivers 265 hp from an engine displacing 2.7 liters and provides ten hp more than its larger displacement predecessor. The 315 hp 3.4-liter engine of the Boxster S now delivers five more hp than before.

Both models are equipped with a manual six-speed gearbox as standard with the seven-speed Porsche Doppelkupplungsgetriebe (PDK) transmission optional and both versions achieve their best fuel consumption and acceleration with the PDK. With no power flow interruption during gear changes, the Boxster sprints from zero to 60 mph in as little 5.2 seconds, the Boxster S in as little as 4.5 seconds. The EPA rates the Boxster at 32 mpg highway, and the Boxster S at 30 mpg with the PDK.

The base list price will be $49,500 for the Boxster and $60,900 for the Boxster S, not including a $950 destination charge.

For more information about Porsche, visit or

About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.

About Boardwalk Porsche
Boardwalk Porsche is proud to be a Porsche Premier Dealer. Staffed with the finest sales professionals and automotive technicians in the business, Boardwalk Porsche translates Porsche’s legendary track proficiency into an extraordinary customer experience. As a member of Boardwalk Auto Group, Boardwalk Porsche cultivates a focus on top-flight performance serving Dallas, Fort Worth and Plano, Texas. Boardwalk Porsche is one of the highest-rated Porsche dealerships in America at Boardwalk Porsche on

About Boardwalk Auto Group
Boardwalk Auto Group is one of the premier auto groups in the nation representing Porsche, Audi, Ferrari, Lamborghini, Maserati, and Volkswagen.

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Tour of the Volkswagen Chattanooga Passat Plant

A few weeks ago, I was given the opportunity to visit the Volkswagen manufacturing facility in Chattanooga, TN, where the 2012 Passat is made. This was a rare opportunity, so to make sure I made the most of the trip, I came loaded with a number of your questions, along with my own. I’ve posted answers to the most popular and unique inquiries at the bottom of this post. Before I get to that, I’d like to take you along as I look back at my tour of the 1,400-acre facility.

The Chattanooga plant can currently produce up to 150,000 vehicles per year. Many of you asked if Volkswagen has plans to expand production to an additional model at the current location; beyond what I outline below, I did find out that the Chattanooga plant location has enough unused acreage nearby for a mirror plant to be constructed in the future. So stay tuned!

Check out the embedded video below to see monstrous machines that transform 4,700 welds into a car, vehicles being started for the very first time, and a clip of me braving my way through the monsoon weather simulator that tests for paint and seal quality. In addition to the monsoon simulator, all new cars receive four-wheel alignment and are driven down a cobblestone road to check the suspension and listen for unwanted interior sounds. To further uphold top-notch quality, two Passats are taken off the line daily and disassembled. Once they’re given the green light, approximately 85 percent of the vehicles are shipped to dealers via train to reduce energy consumption.

On the topic of sustainability, Volkswagen has incorporated a plethora of features into the design of the Chattanooga facility that make it the only LEED Platinum Certified auto plant in the world. What is LEED? Simply put, LEED provides building owners and operators a way to identify and implement energy-efficient, eco-conscious solutions for design, construction and operations.

The plant has implemented a storm water management plan that protects receiving stream channels from excessive erosion, promotes infiltration, and captures and treats the storm water runoff from 90 percent of the average annual rainfall. Volkswagen also installed a highly reflective white roof membrane that minimizes heat by up to 50 degrees Fahrenheit. Lastly, six-inch mineral rock wool panels insulate the plant walls to reduce building energy consumption by 35 percent.

Even though this is an efficient, eco-conscious plant, the real magic behind the high quality vehicles that roll off the line lies with the employees. Each new employee is enrolled in six to ten weeks of classroom and physical training, including weight-lifting and cardiovascular exercises, before beginning work on the line. What’s more, Volkswagen offers an onsite degree program that includes classes alongside their paid work time for employees who want to earn their BAs and MBAs.

If you could build your own Passat, what options would you select?

Inquiries from Facebook Fans:

Are factory tours available?

Yes, there are eight tours a week, Tuesday to Friday at both 9am and 1:30pm. You can email to set up a time, but keep in mind that it’s usually necessary to book several weeks in advance.

Are there any plans for factory deliveries?

Not at this time, unfortunately. Vehicles can only be picked up at dealerships.

Any other plans for other models to be built in Chattanooga?

Not at the moment, but this is being considered as a future possibility. There are currently plans to increase capacity from 150,000 to 180,000 a year with the addition of a third team.

Is the Passat TDI Premium available with a 6-speed manual transmission?


What is the average rate for completing one full standard model?

In Chattanooga, cars come off the line every minute and 40 seconds, which equals about 35 cars an hour. What’s more amazing is that many suppliers have parts shipping to the plant just two hours before they are actually put on cars.

Why build a plant in the US?

Efficiency. Eighty-five percent of suppliers for the Passat are in North America, which keep shipping costs to a minimum. Additionally, building in the US allows Volkswagen to understand the customer better, react quicker to market needs and bypass fluctuation in currency exchange rates.

I would love more info on Volkswagen’s state of the art paint center.

The state-of-the-art paint shop has new technologies that will make it the most technologically advanced in the world. My favorite of those, which you can see in the embedded video, is the “E-Shuttle.” This new conveyor technology allows carriers to rotate the car bodies in a phosphate bath and electro deposition bath versus dipping them. These carriers can be programmed like robots and can maneuver vehicles 360 degrees. They can also enter the bath at a steeper decline. Because of this, it allows the dip tanks to be smaller, saving chemicals, water, and energy. This process provides the vehicle corrosion resistance and acts as a foundation for subsequent paint coatings.

Is the plant still hiring?

Yes. In March, VW announced it was hiring 800 more employees for a third team by the end of 2012. This will bring employee total to approximately 3,500. VW is looking nationwide for candidates and noted that there is currently a high demand for service/maintenance technicians for the robots.

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Boardwalk Auto Group’s Hot Summer Nights Car Show to Benefit Camp Sweeney

Boardwalk Auto Group is hosting its fourth Hot Summer Nights Car Show on Saturday, June 23rd from 6 pm – 9 pm under the tents between its Boardwalk Porsche and Boardwalk Audi Showrooms in Plano, TX. All of the proceeds will go to Camp Sweeney located in Gainesville, Texas benefiting children with diabetes.

The Car Show will feature everything from new exotic cars from Lamborghini, Ferrari, and Maserati to custom hot rods from the 60’s. Awards will be given out for the best cars in each of the following seven classes – Italian, German, American, British, Japanese, Vintage and People’s Choice.

Mooyah burgers, drinks and snow cones will be available for a small donation. Attendees will also have the opportunity to get their picture taken with an exotic sports car of their choice. Competitive Camera will be on hand to provide 8 X 10 photos on the spot for anyone making a donation.

The Cover Down Band will be providing live music all night and the event is free and open to anyone interested in seeing or displaying their car and helping out a great organization like Camp Sweeney.

Brian Ongaro, Vice President of Sales and Marketing for Boardwalk Auto Group said, “Our Hot Summer Nights Car Shows attract great cars, owners and spectators from throughout the Dallas Metroplex. When we have the opportunity to benefit a great organization like Camp Sweeney while sharing our passion for fine automobiles, that makes for an outstanding event.”

About Boardwalk Auto Group

Boardwalk Auto Group is one of the premier auto groups in the nation representing Porsche, Audi, Ferrari, Lamborghini, Maserati and Volkswagen. Learn more about Boardwalk Auto Group at

About Camp Sweeney

After more than 60 years of operation, Camp Sweeney is regarded as one of the largest and most effective diabetes educational facilities in the world. Camp Sweeney offers the only 3-week residential diabetic life skills training program in the United States. Campers learn to recognize and treat the early warning signs of dangerously high and low blood sugar levels. By coaching the skills necessary to maintain tight control of their diabetes, they are equipping this generation to minimize the complications of diabetes in hopes that they will be good candidates once the cure for diabetes is available.

Southwestern Diabetic Foundation, Inc., a non-profit corporation, was founded in 1947 with the sole purpose of operating a residential camp for children who have diabetes. Camp Sweeney opened in 1950, under the direction of Dr. J. Shirley Sweeney, a Dallas endocrinologist, and has provided a positive turning point in the lives of more than 30,000 children.

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So you can put a price on love: Volkswagen announces pricing for Beetle TDI

Love the Volkswagen Beetle? Love TDI Clean Diesel technology? Then you’ll love this news. Volkswagen announced pricing today for the Beetle TDI, the only Clean Diesel offering in the compact coupe category. The Beetle is the sixth TDI® Clean Diesel model available in the US. The manual transmission model, which starts at only $23,295, boasts an estimated 41 mpg highway and 32 mpg city. Now that’s what we call lovable.

For complete pricing details, read the full press release.

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Boardwalk Volkswagen: 360 Virtual Tour,-96.731776&cid=8274391966841640999&panoid=NXaT7SdMwTxn7GAA96ls0A&cbp=13,298.43,,0,0&hl=en-US&gl=US&ie=UTF8&hq=Boardwalk+Volkswagen&hnear=&t=m&cbll=32.954039,-96.731547&source=embed&ll=32.952369,-96.731561&spn=0.00587,0.012553&z=16&output=svembed

Take a virtual tour of Boardwalk Volkswagen in Richardson, Texas. You can rotate and take a tour of our dealership using your mouse by clicking towards where you want to go in the store.

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Audi sets all-time U.S. sales record for the month of May

  • Audi reports 17th consecutive month of record sales, marking the fifth-best month ever in U.S. for the brand
  • May new vehicle sales up 10% to 11,503 vehicles sold in the U.S.
  • Premium category vehicle sales (A8, A7, A6, and Q7) up 54% YTD

Audi today reported record-setting May sales with a 10% increase to 11,503 new vehicles sold, marking the 17th consecutive month of unprecedented sales in the U.S. May sales not only represented all-time record total sales for the January-May period, but also marked the fifth-best month ever for the brand, exceeding more than 11,000 in total vehicle sales.

“Consumers are responding favorably to Audi as 17 consecutive months of record-setting sales attests,” said Audi of America President Johan de Nysschen. “Audi’s progressive luxury and technologically advanced vehicle portfolio continues to set the pace in the high-end sector of the luxury car market.”

Sales of Audi premium category vehicles (A8, A7, A6, and Q7) jumped 54% YTD and represented 34.2% of total May sales. Overall, sales improvements shown by Audi in the top tiers of the luxury sector accounted for 125% of the Audi May gain.

May year-over-year results were buoyed by strong premium vehicle performance of the Audi A6 increasing 260.2% to 1,693 vehicles sold. Sales for the design-forward Audi A7 continued with 792 vehicles sold, while sales of the Audi R8 coupe jumped 14.6% to 47 vehicles sold in May.


  • May 2012 ranked as the best May in Audi of America history, marking the fifth-best month ever for the brand.
  • Audi A6 sales up 260.2% compared to May 2011; YTD sales grow 124.7% compared to previous period.
  • Audi A7 YTD sales increased 194.8%, compared to previous period.
  • Sales of Audi Q5 increased 5% compared to May 2011; YTD sales up 14.4% compared to previous period.
  • Audi Q7 recorded an 8.8% boost in sales with 919 units sold, compared to May 2011.
  • Sales of the Audi R8 coupe rose 14.6%, accounting for 47 vehicles sold within the total 90 new vehicle sales for the sports car line in the month.
  • Audi A4 sales remained steady despite an inventory draw down in advance of the updated 2013 models just now reaching dealership showrooms.
  • Audi May Certified Pre-Owned sales jumped 16.9% compared to vehicles sales from April 2012.

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2011, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products and technologies. Visit or for more information regarding Audi vehicle and business issues.

Boardwalk Audi, 2011 Magna Award recipient was recently named 2012 DealerRater Audi Dealer of the Year for the State of Texas. With its distinctive 42,000 square foot dealership–the largest in the Audi USA dealer portfolio—Boardwalk Audi is committed to interlacing Audi’s unparalleled engineering prowess with exceptional service performance. As a member of Boardwalk Auto Group, Boardwalk Audi cultivates a focus on top-flight performance.

Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, and Volkswagen.


Model Line May ’12 Actual May ’11 Actual Yr/Yr % change May ’12 YTD Actual May ’11 YTD Actual Yr/Yr % change
A3 629 664 -5.3% 2,958 2,941 0.6%
A4 3,058 3,192 -4.2 14,852 15,201 -2.3%
A5 1,264 1,438 -12.1% 6,395 6,459 -1.0%
A6 1,693 470 260.2% 6,839 3,043 124.7%
A7 792 812 -2.5% 3,597 1,220 194.8%
A8 528 495 -6.7% 1,951 2,368 –17.6%
Audi Q5 2,332 2,222 5.0% 10,764 9,405 14.4%
Audi Q7 919 845 -8.8% 3,761 3,872 -2.9%
R8 90 99 -9.1% 425 492 -13.6%
TT 198 220 -10.0% 952 857 11.1%
Total New Sales 11,503 10,457 10.0% 52,494 45,858 14.5%
Total CPO Sales 3,346 3,470 -3.6% 14,995 15,206 -1.4%

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