Archive for August, 2012

Audi sets all-time U.S. July sales record with 28% increase

Audi reports 19th consecutive month of record sales; premium category vehicles (A8, A7, A6, and Q7) represents 30.4% of July demand

Audi established a new July record, with sales of 11,707 new vehicles representing a 28% increase above the old mark set in July 2011. The best July in the brand’s U.S. history also stands as the 19th consecutive month of record performance. The results for the first seven months of 2012 set a year-to-date record, as well.

Sales of Audi premium category vehicles (the Audi A8, Audi A7, Audi A6, and Audi Q7) jumped 20% to equal 30.4% of total July sales demonstrating the brand move upmarket in the luxury sector is continuing unabated. Audi sales momentum benefitted strongly from robust demand for the technologically advanced Audi A6, with the model.line generating a 66.8% sales increase for the month and a 123.8% increase year to date.

Availability of enhanced 2013 models allowed many best-selling Audi cars to hit their stride in dealerships nationwide. Interest in the thoroughly updated Audi A4 sent sales of that top-selling model line up 51.7% in July, while new models boosted Audi A5 sales 31.9% for the month and 6.6% year-to-date. The Audi Q5 also performed favorably with an increase of 10.0% for the month.

“Audi models exude emotion and innovation, and consumers are responding,” said Mark Del Rosso, Chief Operating Officer, Audi of America. “A record July kicks off a second half that will see the brand gain even more sales momentum.”


  • July 2012 ranks as the best July in Audi of America history
  • Audi A4 sales up 51.7% compared to July 2011; YTD sales grew 4.4% compared to previous period.
  • Audi A5 sales up 31.9% compared to July 2011; YTD sales grew 6.6% compared to previous period.
  • Sales of Audi A6 increased 66.8% compared to July 2011; YTD sales up 123.8% compared to previous period.
  • Sales of Audi Q5 increased 10% compared to July 2011; YTD sales up 19.9% compared to previous period.
  • Sales mix for Audi TDI clean diesel models finish the month at 46.2% for the A3 TDI and 25.9% for Q7 TDI; sales of the Audi A3 TDI increased a solid 28.3% for the month.
  • For the record-setting month of July 2012, four Audi models recorded year-over-year sales increases of 20% or more, including the Audi A3, the Audi A4, the Audi A5 and the Audi A6 models.
  • Audi Certified pre-owned sales of 3,136 vehicles set a record as the second-best July despite the reduced inventory of available models for the program.


Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2011, and broke all-time company sales records in the U.S. AUDI AG is planning to invest a total of EUR 13 billion over the period 2012 through 2016 on new products and technologies. Visit or for more information regarding Audi vehicle and business issues.

Model Line July ’12 Actual July ’11 Actual Yr/Yr % change July ’12 YTD Actual July ’11 YTD Actual Yr/Yr % change
A3 651 436 49.3% 4,229 3,803 11.2%
A4 3,449 2,274 51.7 22,008 21,085 4.4%
A5 1,732 1,313 31.9% 9,734 9,133 6.6%
A6 1,691 1,014 66.8% 10,275 4,591 123.8%
A7 578 709 -18.5% 4,827 2,701 78.7%
A8 401 450 -10.9% 2,949 3,300 -10.6%
Audi Q5 2,090 1,900 10.0% 15,634 13,035 19.9%
Audi Q7 891 790 12.8% 5,340 5,504 -3.0%
R8 55 82 -32.9% 558 682 -18.2%
TT 169 178 -5.1% 1,311 1,221 7.4%
Total Audi Sales 11,707 9,146 28.0% 76,865 65,055 18.2%
Total CPO Sales 3,136 3,506 -10.6% 21,475 22,348 -3.9%



  • 2010 A4 numbers include Audi A4 sedan, Avant, and S4 models. 2009 A4 numbers include A4 cabriolet, which has been discontinued.
  • 2010 A5 numbers include Audi A5 cabriolet and coupe’ and S5 cabriolet and coupe’ models. 2009 A5 numbers do not include the cabriolet models.
  • A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
  • All-new A7 model sales began in april 2011.
  • 2010 A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models. 2011 A8 includes Audi A8 sedan and A8L sedan.
  • TT includes Audi TT coupe’ and TT roadster models.

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