Archive for category Boardwalk Volkswagen

Boardwalk Volkswagen serving the Dallas area, has chosen the platform for its primary website at

“The management team at Boardwalk feel strongly about our choice to go with for our online marketing needs,” stated Brian Ongaro, Vice President of Sales and Marketing with Boardwalk Auto Group. “Boardwalk Volkswagen believes that provides the best platform to take advantage of all the digital opportunities, while reinforcing our commitment to brand excellence in every area of our organization.” is the global leader in digital marketing solutions for the automotive industry. Because Boardwalk Volkswagen is serving a very broad competitive metro area, the dealership needed a partner that had deep roots in advanced marketing technologies including display advertising, inventory management, social media and search engine marketing.’s platform offers stability and easy integration of solutions, delivering an online presence that is powerful and competitive, but easy to manage.

“We are extremely proud to have been chosen by Boardwalk Volkswagen and Boardwalk Auto Group to provide a complete online marketing solution,” said Mark Bonfigli, Founder and CEO of “We are committed to continually creating innovative products and solutions that help our customers run their businesses more efficiently and profitably. Boardwalk Auto Group is a great fit to leverage our platform and expertise to greater serve their expanding marketplace.”

About Boardwalk Volkswagen

Boardwalk Volkswagen Richardson is the 2012 Volkswagen Dealer of the Year for the State of Texas serving Dallas, Richardson, Lewisville, Garland, Irving, and Plano.

About Boardwalk Auto Group

Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, and Volkswagen.

About is the leader in automotive digital marketing solutions – serving automotive retailers, manufacturers and media companies worldwide. The company’s innovative, award-winning digital marketing and advertising platform significantly lowers the cost of customer acquisition, enhancing dealers’ efficiency and profitability. The company employs over 600 people in its Burlington, VT and Manhattan Beach, CA offices.’s commitment to employee health and wellness makes it one of the country’s most desirable places to work, and in 2011 was named best overall company in the U.S. at the American Business Awards for companies with under 2,500 employees. For more information, visit


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Tour of the Volkswagen Chattanooga Passat Plant

A few weeks ago, I was given the opportunity to visit the Volkswagen manufacturing facility in Chattanooga, TN, where the 2012 Passat is made. This was a rare opportunity, so to make sure I made the most of the trip, I came loaded with a number of your questions, along with my own. I’ve posted answers to the most popular and unique inquiries at the bottom of this post. Before I get to that, I’d like to take you along as I look back at my tour of the 1,400-acre facility.

The Chattanooga plant can currently produce up to 150,000 vehicles per year. Many of you asked if Volkswagen has plans to expand production to an additional model at the current location; beyond what I outline below, I did find out that the Chattanooga plant location has enough unused acreage nearby for a mirror plant to be constructed in the future. So stay tuned!

Check out the embedded video below to see monstrous machines that transform 4,700 welds into a car, vehicles being started for the very first time, and a clip of me braving my way through the monsoon weather simulator that tests for paint and seal quality. In addition to the monsoon simulator, all new cars receive four-wheel alignment and are driven down a cobblestone road to check the suspension and listen for unwanted interior sounds. To further uphold top-notch quality, two Passats are taken off the line daily and disassembled. Once they’re given the green light, approximately 85 percent of the vehicles are shipped to dealers via train to reduce energy consumption.

On the topic of sustainability, Volkswagen has incorporated a plethora of features into the design of the Chattanooga facility that make it the only LEED Platinum Certified auto plant in the world. What is LEED? Simply put, LEED provides building owners and operators a way to identify and implement energy-efficient, eco-conscious solutions for design, construction and operations.

The plant has implemented a storm water management plan that protects receiving stream channels from excessive erosion, promotes infiltration, and captures and treats the storm water runoff from 90 percent of the average annual rainfall. Volkswagen also installed a highly reflective white roof membrane that minimizes heat by up to 50 degrees Fahrenheit. Lastly, six-inch mineral rock wool panels insulate the plant walls to reduce building energy consumption by 35 percent.

Even though this is an efficient, eco-conscious plant, the real magic behind the high quality vehicles that roll off the line lies with the employees. Each new employee is enrolled in six to ten weeks of classroom and physical training, including weight-lifting and cardiovascular exercises, before beginning work on the line. What’s more, Volkswagen offers an onsite degree program that includes classes alongside their paid work time for employees who want to earn their BAs and MBAs.

If you could build your own Passat, what options would you select?

Inquiries from Facebook Fans:

Are factory tours available?

Yes, there are eight tours a week, Tuesday to Friday at both 9am and 1:30pm. You can email to set up a time, but keep in mind that it’s usually necessary to book several weeks in advance.

Are there any plans for factory deliveries?

Not at this time, unfortunately. Vehicles can only be picked up at dealerships.

Any other plans for other models to be built in Chattanooga?

Not at the moment, but this is being considered as a future possibility. There are currently plans to increase capacity from 150,000 to 180,000 a year with the addition of a third team.

Is the Passat TDI Premium available with a 6-speed manual transmission?


What is the average rate for completing one full standard model?

In Chattanooga, cars come off the line every minute and 40 seconds, which equals about 35 cars an hour. What’s more amazing is that many suppliers have parts shipping to the plant just two hours before they are actually put on cars.

Why build a plant in the US?

Efficiency. Eighty-five percent of suppliers for the Passat are in North America, which keep shipping costs to a minimum. Additionally, building in the US allows Volkswagen to understand the customer better, react quicker to market needs and bypass fluctuation in currency exchange rates.

I would love more info on Volkswagen’s state of the art paint center.

The state-of-the-art paint shop has new technologies that will make it the most technologically advanced in the world. My favorite of those, which you can see in the embedded video, is the “E-Shuttle.” This new conveyor technology allows carriers to rotate the car bodies in a phosphate bath and electro deposition bath versus dipping them. These carriers can be programmed like robots and can maneuver vehicles 360 degrees. They can also enter the bath at a steeper decline. Because of this, it allows the dip tanks to be smaller, saving chemicals, water, and energy. This process provides the vehicle corrosion resistance and acts as a foundation for subsequent paint coatings.

Is the plant still hiring?

Yes. In March, VW announced it was hiring 800 more employees for a third team by the end of 2012. This will bring employee total to approximately 3,500. VW is looking nationwide for candidates and noted that there is currently a high demand for service/maintenance technicians for the robots.

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Boardwalk Auto Group’s Hot Summer Nights Car Show to Benefit Camp Sweeney

Boardwalk Auto Group is hosting its fourth Hot Summer Nights Car Show on Saturday, June 23rd from 6 pm – 9 pm under the tents between its Boardwalk Porsche and Boardwalk Audi Showrooms in Plano, TX. All of the proceeds will go to Camp Sweeney located in Gainesville, Texas benefiting children with diabetes.

The Car Show will feature everything from new exotic cars from Lamborghini, Ferrari, and Maserati to custom hot rods from the 60’s. Awards will be given out for the best cars in each of the following seven classes – Italian, German, American, British, Japanese, Vintage and People’s Choice.

Mooyah burgers, drinks and snow cones will be available for a small donation. Attendees will also have the opportunity to get their picture taken with an exotic sports car of their choice. Competitive Camera will be on hand to provide 8 X 10 photos on the spot for anyone making a donation.

The Cover Down Band will be providing live music all night and the event is free and open to anyone interested in seeing or displaying their car and helping out a great organization like Camp Sweeney.

Brian Ongaro, Vice President of Sales and Marketing for Boardwalk Auto Group said, “Our Hot Summer Nights Car Shows attract great cars, owners and spectators from throughout the Dallas Metroplex. When we have the opportunity to benefit a great organization like Camp Sweeney while sharing our passion for fine automobiles, that makes for an outstanding event.”

About Boardwalk Auto Group

Boardwalk Auto Group is one of the premier auto groups in the nation representing Porsche, Audi, Ferrari, Lamborghini, Maserati and Volkswagen. Learn more about Boardwalk Auto Group at

About Camp Sweeney

After more than 60 years of operation, Camp Sweeney is regarded as one of the largest and most effective diabetes educational facilities in the world. Camp Sweeney offers the only 3-week residential diabetic life skills training program in the United States. Campers learn to recognize and treat the early warning signs of dangerously high and low blood sugar levels. By coaching the skills necessary to maintain tight control of their diabetes, they are equipping this generation to minimize the complications of diabetes in hopes that they will be good candidates once the cure for diabetes is available.

Southwestern Diabetic Foundation, Inc., a non-profit corporation, was founded in 1947 with the sole purpose of operating a residential camp for children who have diabetes. Camp Sweeney opened in 1950, under the direction of Dr. J. Shirley Sweeney, a Dallas endocrinologist, and has provided a positive turning point in the lives of more than 30,000 children.

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Boardwalk Volkswagen: 360 Virtual Tour,-96.731776&cid=8274391966841640999&panoid=NXaT7SdMwTxn7GAA96ls0A&cbp=13,298.43,,0,0&hl=en-US&gl=US&ie=UTF8&hq=Boardwalk+Volkswagen&hnear=&t=m&cbll=32.954039,-96.731547&source=embed&ll=32.952369,-96.731561&spn=0.00587,0.012553&z=16&output=svembed

Take a virtual tour of Boardwalk Volkswagen in Richardson, Texas. You can rotate and take a tour of our dealership using your mouse by clicking towards where you want to go in the store.

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Announcing the Golf R Ultimate Fan Experience

Oh, what a difference a letter makes. When Volkswagen announced that the all-new 2012 Golf R would be available for the first time ever, enthusiasts rejoiced with a capital R. We’re excited about it, too, which is why we’re celebrating its launch by offering our fans a chance to win the Golf R Ultimate Fan Experience.

With 256 horsepower, a turbocharged 2.0-liter TSI engine, standard six-speed manual transmission, 4Motion all-wheel-drive and a zero-to-60 time of less than six seconds, the 2012 Golf R is sure to please anyone looking for thrills behind the wheel. But we’re not looking for just anyone—we’re looking for the Ultimate Golf R Fan. If that sounds like you, here’s what you could win:

  • A seven-day, six-night trip to Germany
  • A visit to Wolfsburg to tour the Autostadt and Volkswagen headquarters
  • A visit to Nürburg to drive a Golf R on the Nürburgring with instruction from professional drivers
  • A visit to Berlin to enjoy an exclusive sightseeing package

To enter, download the Drivers Forever iPad application. Then tell us, in 256 characters or less, why you want to win the Golf R Ultimate Fan Experience. The contest runs from April 12 through May 14, 2012, so download the app and enter now.

Tell us: what do you love about the Golf R?

See the official rules.

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A mix of blue and green: Passat TDI wins green accolade from Kelley Blue Book’s

Because Earth is our very favorite planet (no offense, Jupiter—you’re super special, too), we prefer to celebrate Earth Day year round instead of just once a year. So you can imagine how happy we were when we heard that the 2012 Volkswagen Passat TDI was named a 10 Best Green Car by Kelley Blue Book’s

The 10 Best Green Cars announcement comes just in time for Earth Day, perfect timing for a list of eco-friendly cars. And with gas prices well over $4 a gallon in many US cities, there’s never a bad time to drive a fuel-efficient vehicle. The top 10 cars were selected on a variety of criteria, but the Passat TDI was chosen in part because it offers up to 43 mpg with a powerful, responsive engine. The editors went on to state that the Passat TDI is “further proof of how clean and green diesels have become.” We’d like to think that it’s just the beginning.

Read the full article at

Tell us: what do you like best about the Passat TDI?

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Stylish CC and practical Jetta SportWagen number one ranked vehicles in Total Value in their segments as rated by new vehicle buyers

Herndon, VA –  Volkswagen of America, Inc. announced that two of its vehicles have received top ratings from buyers in Strategic Vision’s Total Value Index® (TVI) in addition to the Volkswagen brand being recognized as the best in Total Value. Volkswagen’s Jetta SportWagen received top honors in the medium multi-function category with the Volkswagen CC named as the number one larger car.

“The way you become a Value leader in this economy is to create an exceptional product that is also affordable. Volkswagen has done just that by delivering vehicles like the Jetta SportWagen and the Volkswagen CC that fit into our economic structure with the engineering and performance that make the purchase so very desirable,” says Dr. Darrel Edwards, Founder and Executive Director of Strategic Vision.

Strategic Vision’s TVI calculates a number of important vehicle attributes like great fuel economy, price, reliability, and resale value along with innovation that is impactful and intuitive to owners’ expressed vehicle needs.

“Volkswagen is proud to be named the number one brand by Strategic Vision’s Total Value Index, and to have two of our top vehicles honored with best-in-class ratings by the buyers themselves,” said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. “This honor represents the core values and abilities that set the Volkswagen brand apart, with our technological and design innovation, safety, reliability, and the overall power of our German engineering.”

This distinction marks the latest in a series of honors for Volkswagen from Strategic Vision. The brand has been named the best full-line corporation in Strategic Vision’s Total Quality™ Index four times in the past five years, with several Volkswagen vehicles winning top honors in both the Total Quality and Total Value Indices.

The Strategic Vision Total Value Index was calculated from 68,088 buyers who purchased models during September 2010 to June 2011. The vehicles’ Total Value is calculated starting with clear statements that owners make about value, including price, innovation, fuel economy, and more and then incorporates the importance of the variables that make up the entire ownership experience to determine the vehicles’ worth compared against the costs involved, also known as the “True Value.” The Strategic Vision Total Value Awards® have been presented annually since 1995.

About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Beetle, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan vehicles through approximately 600 independent U.S. dealers.

About Strategic Vision

Strategic Vision is a research-based consultancy with over thirty-five years of experience in understanding the consumers’ and constituents’ decision-making systems for a variety of Fortune 100 clients, including most automotive manufacturers. Its unique expertise is in identifying consumers’ comprehensive motivational hierarchies, including the product attributes, personal benefits, value/emotions and images that drive perceptions and behaviors. J. Susan Johnson, CEO of Strategic Vision, coined the phrase “True Innovators” and we measure this construct in the detailed Total Value Index report. The ValueCentered® psychology and research methods were defined by Dr. Darrel Edwards in 1968, and enhanced by co-founders J. Susan Johnson (1972) and Sharon Shedroff (1975). For further information, contact Alexander Edwards or Christopher Chaney at (858) 576-7141 or visit


Boardwalk Auto Group has three Volkswagen Dealerships serving the North Dallas community. Boardwalk Volkswagen, located in Richardson, Texas, was recently named 2012 Volkswagen Dealer of the Year for Texas by DealerRater® reflecting on the dealer’s commitment to unparalleled customer service. Park Cities Volkswagen and McKinney Volkswagen have also become two of the Highest-Rated DealerRater Certified Volkswagen Dealers in Texas.  For more information about Boardwalk Auto Group Volkswagen Dealers, please visit


Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, and Volkswagen.

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