Posts Tagged 2012 Passat Dallas

Volkswagen Chattanooga Earns LEED Platinum

  • First Automotive Manufacturer to Reach Top Green Building Standard
  • Both Volkswagen Factory and Volkswagen Academy Awarded Platinum Certification

Chattanooga, Tenn. — Volkswagen’s Chattanooga manufacturing plant has received a platinum certification from the U.S. Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED®) green building certification program. The facility is the first and only automotive manufacturing plant in the world to receive the Platinum certification.

Platinum certification recognizes the highest level of performance.

“Because Volkswagen has a longstanding, worldwide commitment to sustainable mobility and environmentally responsible manufacturing, we are proud to have achieved the LEED Platinum certification at our Chattanooga manufacturing facility,” said Hubert Waltl, member of the board of management of Volkswagen Passenger Cars Brand for production and logistics.

“Volkswagen Chattanooga’s LEED Platinum certification is the fulfillment of a promise that Volkswagen has made around the world and in this community that we will work in harmony with the environment,” said Frank Fischer, CEO and chairman of Volkswagen Chattanooga. Our commitment to building a LEED certified factory began in the planning and design stages,” Fischer said, “I believe that this not only helped insure that we would achieve Platinum status, but was actually a very cost effective way to implement environmentally responsible building methods,” he said.

The ultra-clean paint shop alone will save 50 million gallons of water in ten years.

“Volkswagen is clearly committed to the US market;” said Jonathan Browning, president and CEO, Volkswagen Group of America, Inc. “During the worst recession in the past century we never wavered with our investment of a billion dollars to create this world class facility. This certification underscores Volkswagen’s commitment to engineering excellence.”

LEED certification is an internationally-recognized green building certification system developed by the USGBC in March of 2000. LEED provides building owners and operators with a framework for identifying and implementing practical and measurable green building design, construction, operations and maintenance solutions.

LEED promotes sustainable building and development practices through a suite of rating systems that recognize projects that implement strategies for better environmental and health performance.

Aspects of the plant that earned LEED recognition include:

  • Superior insulation provided by six inches of mineral rock wool, resulting in 720,000 Kilowatts per year savings
  • Green power from the local hydroelectric dam
  • Use of LED lighting on the exterior results in 68% less energy used, up to 262,500 kWh per year and a reduction in light pollution.
  • Rainwater collected and reused to flush toilets and cool the welding machines
  • White roof membrane is highly reflective, minimizing heat island effect by up to 50 degrees Fahrenheit.
  • Natural flowing creeks to capture heavy rains and restore a natural habitat
  • Low-flow water fixtures and no-touch sensors throughout the plant reduce water usage by 30%.
  • Plant was built on a brownfield property with no destruction of untouched nature. Protected 100 ft. wide creeks and wetlands were established to create natural habitats with low impact on natural habitats.

The Volkswagen Academy was also certified by USGBA as a Platinum LEED facility. The primary purpose of the Volkswagen Academy is to prepare new employees for work at the Volkswagen plant. In conjunction with Chattanooga State and Tennessee Tech, the Academy also offers an Industrial Technology degree and an apprenticeship program.

“We are very pleased that the Volkswagen Academy has been Platinum LEED certified, because this reflects the level of excellence that we expect and produce in the academy,” said Hans-Herbert Jagla, EVP of Human Resources.

“Building operations are nearly 40% of the solution to the global climate change challenge,” said Rick Fedrizzi, President, CEO & Founding Chair, U.S. Green Building Council. “While climate change is a global problem, innovative companies like Volkswagen Chattanooga are addressing it through local solutions.”

Volkswagen Chattanooga produces the all-new 2012 Passat, which has recently been named Motor Trend magazine’s 2012 Car of the Year, as well as having earned the Insurance Institute for Highway Safety’s (IIHS) Top Safety Pick rating, the highest possible from the non-profit safety research organization. The Passat TDI – the only clean diesel option in the midsize segment – is rated at 43 mpg highway, with a range of nearly 800 miles.

About U.S. Green Building Council

The U.S. Green Building Council is the nation’s foremost coalition of leaders from across the building industry working to promote buildings that are environmentally responsible, profitable and healthy places to live and work. More information on USGBC can be found at

About Volkswagen Chattanooga

Volkswagen will invest $1 billion in the local economy for the Chattanooga plant and create more than 2,000 direct jobs in the region. According to independent studies, the new Volkswagen plant is expected to generate $12 billion in income growth and an additional 9,500 jobs related to the project. The Chattanooga manufacturing facility builds the all-new 2012 Passat sedan, specially designed for the North American market and winner of the Motor Trend magazine 2012 Car of the Year award.


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2012 Passat on Good Morning Texas with Danielle Gumro


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Science Channel How Do They Do It? goes inside VW's new Chattanooga Plant

Ever wondered how a Volkswagen Passat comes to life? Well, on June 17th at 8 p.m. EST, you can stop wondering, because Science Channel is going to show you.

Volkswagen’s brand new manufacturing facility in Chattanooga, Tennessee is scheduled to produce 150,000 Passats this year. How are they gonna do it? Watch the June 17th episode of How Do They Do It? to find out. The episode will take an inside look at the unique systems and processes that go into the creation of a 2012 Passat.

The show, which is the first of two episodes that will focus on our Chattanooga plant, will re-air for three weeks on Science Channel, Discovery Channel, HD Theater and Planet Green.

Want to learn more about the 2012 Passat? Sign up to get the latest information and learn more about the Chattanooga plant.

Tell us, what part of the Chattanooga plant would you like to see?

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First Drive: 2012 Volkswagen Passat by Brian Ongaro, Vice President of Sales and Marketing for Boardwalk Auto Group

2012 Volkswagen Passat. Born in Germany. Built in America.

I was fortunate to have the opportunity to head out to Volkswagen’s Dealer meeting in Las Vegas this past week, as we got to experience the 2012 Volkswagen Passat and 2012 Beetle. I wanted to share a few quick notes with our readers on my first drive of the 2012 Passat.

The most exciting part of this new mid-sized sedan is that it’s manufactured in the United States, but is still designed and engineered in Germany. The new plant in Chattanooga, Tennessee is absolutely the most advanced state-of-the-art facility of its kind. We drove the car on the Las Vegas Motor Speedway, as well as several autocross tracks they set up and the handling and control blew everyone away. I have driven some of the best vehicles manufactured in the world and the driving experience and quality equaled cars costing twice as much as the 2012 Passat. The Fender Audio System is the best sounding car audio system I’ve ever heard. Period.

The TDI model gets an amazing 800 miles to a tank of gas! It has 2” more rear legroom than any other mid-sized sedan and they demonstrated that fact with a dealer that was 6’8” in the front seat and another behind him that was 6’2”. He had room to sit comfortably in the rear seat with room to spare. The 2012 Passat has one-touch control on all four windows and dual-zone climate controls as standard features, which you typically would never get (even as an option) on other vehicles in this price range.

Other highlights for me include a base price of under $20K, which is $7k cheaper than what the Passat sells for in Europe. Lastly, one of the demonstrations showing the superior construction of the 2012 Passat, one of the VW representatives stood on the window frame of an opened door and jumped up and down. This was one of many demonstrations of the strength and quality in this vehicle.

After many years of driving AMG Mercedes and other high-line vehicles, it takes a lot to impress me. The 2012 Passat impressed me beyond my high expectations and I look forward to sharing my notes from my first-hand experience with the 2012 Beetle. Watch out Dallas. Two new Volkswagens are about to hit the Dallas streets and the competitive bar has been raised and all other manufacturers are on notice.


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All-New 2012 Volkswagen Passat Starts at Less Than $20,000

Passat lovers, rejoice: Volkswagen announced that the 2012 Passat will have a starting MSRP of only $19,995. The all-new Passat offers exceptional features and premium options, at competitive pricing. What’s more, the 2012 Passat will be produced at Volkswagen’s brand new energy-efficient facility in Chattanooga, Tennessee. The environmentally responsible facility will produce 150,000 vehicles a year and has created more than 12,000 jobs for Americans.

The 2012 Passat is not only made in America—it’s made with Americans in mind. It provides premium features offered only in the U.S., including leather seats, leather-trimmed multifunction steering wheel, wood decor, ambiance lighting, memory driver’s seat, keyless access with push button start and more. The Passat will also offer the new Fender Premium Audio System, designed exclusively for Volkswagen.

2012 Passat Sets New Benchmarks in the Midsize Segment:

  • Highly Contented with Standard Premium Features
  • Automatic Dual-Zone Climate Control and Bluetooth®
  • Only Clean Diesel Option in Segment with Manufacturer
  • Estimated Best-in-Class 43 MPG Highway and Range of Nearly 800 Miles
  • Class-Leading Rear Seat Legroom
  • No-Charge Three-Year/36,000 Mile Carefree Maintenance®
  • German Engineering and Sophistication, Built in Chattanooga, Tenn.

Herndon, Va. – Volkswagen of America, Inc. today announced pricing for the all-new 2012 Passat, a vehicle that brings new standards to the highly competitive midsize segment, with a starting MSRP of $19,995. The 2012 Passat offers exceptional features and premium options in three powertrains and a variety of equipment levels, with equally impressive pricing.

“The 2012 Passat is a true Volkswagen, offering German engineering, class-leading standard features, and superior fuel economy, all for a remarkable value,” said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. “Demonstrating our commitment to the American market, the car will be produced at one of the newest, most advanced, and environmentally responsible auto assembly plants in the world in Chattanooga, Tennessee.”

The 2.5L model with manual transmission and 170 horsepower has a starting MSRP of $19,995.The 2.5L model, available in eight equipment levels, comes standard with automatic dual-zone climate control, Bluetooth connectivity, steering wheel audio controls and Volkswagen’s no-charge three-year/36,000 mile scheduled Carefree Maintenance Program. The up-level SE model starts at $23,725 and includes additional equipment such as 17-inch alloy wheels, 8-way power driver seat, heated front seats, touchscreen Premium VIII radio, and a multi-Function leather-wrapped steering wheel (see 2012 Passat pricing chart for further details and additional model information).

The 2.0L TDI® Clean Diesel model offers three trim levels and starts at $25,995. The Passat TDI – the only clean diesel option in the midsize segment – is expected to deliver 43 mpg highway, with a range of nearly 800 miles. The TDI base trim package, the SE, comes standard with features such as 17-inch alloy wheels, heated front seats, Volkswagen’s touchscreen Premium VIII radio and a six-speed manual transmission. Volkswagen’s automatic DSG® transmission is optional. This direct-shift gearbox is a technologically advanced six-speed transmission that incorporates an automatic dual-clutch system that instantly engages and disengages gears without the need for a clutch pedal.

The powerful 3.6L VR6® is offered in three trim levels and has a starting MSRP of $28,995. The VR6 model comes standard with a six-speed automatic DSG transmission and offers a highly competitive 280 horsepower. Additional standard premium features in the VR6® model include 18-inch alloy wheels, comfort sport seats, a sunroof, and a class exclusive Fender® Premium Audio System.

The new Passat, designed specifically for the North American market, provides premium features uniquely offered in the U.S., yet maintains the dynamic character that is expected of a Volkswagen. For instance, the new Passat sets new standards for comfort, with best-in-class rear-seat legroom. The all-new midsize sedan is 191.7 inches long and has a 110.4 inch wheelbase.

Premium options include leather seating surfaces, leather-trimmed multifunction steering wheel, wood decor, ambiance lighting, memory driver’s seat, power passenger seat, a choice of Volkswagen’s RNS 315 or RNS 510 navigation systems, front fog lights with static cornering lights, and keyless access with push button start.

The Passat will also offer the new Fender Premium Audio System, designed exclusively for Volkswagen. In a partnership that combines quality automotive engineering and quality sound engineering, Volkswagen and Fender have teamed up to bring the raw emotion of live music to the driving experience.


2012 Passat Pricing
Model Price Features
2.5L – S (man) $19,995 16” steel wheels, six-speed manual transmission, Automatic dual-zone climate control, power locks & windows, body color mirror and door handles, Bluetooth connectivity, steering wheel audio controls, 8-way manual driver seat, center armrest w/integrated storage box
2.5L – S w Appearance (auto) $22,690 + Six-speed automatic transmission, 16” alloy wheels, rear center armrest w/storage
2.5L – SE (man) $23,725 17” alloy wheels, V-Tex leatherette, 8-way power driver seat, heated front seats, touchscreen Premium VIII radio, Multi-Function leather-wrapped steering wheel, aluminum trim dash and middle console, exterior chrome window trim, sliding front center armrest
2.5L – SE (auto) $24,825 + Six-speed automatic transmission
2.5L – SE w Sunroof $25,625 + Sunroof
2.5L – SE w Sunroof/Navi $26,795 + RNS 315 Navigation with Mobile Device Interface (MDI)
2.5L – SEL $28,395 + RNS 510 Navigation, Fender Premium Audio System, Homelink, comfort sport seats, interior chrome accents, wood grain interior décor, exterior chrome accents
2.5L – SEL Premium $29,895 + leather seating surfaces, keyless access and remote start, fog lights, driver seat memory, 8-way power passenger seat
TDI – SE $25,995 17” alloy wheels, V-Tex leatherette seating, 8-way power driver seat, heated front seats, touchscreen Premium VIII radio, Multi-Function leather-wrapped steering wheel, aluminum trim dash and middle console, exterior chrome window trim, sliding front center armrest
TDI – SE w Sunroof $27,895 + Six-speed DSG automatic transmission, sunroof
TDI – SE w Sunroof/Navi $29,495 + 18” alloy wheels, RNS 315 Navigation, Mobile Device Interface (MDI), fog lights, exterior chrome accents
TDI – SEL Premium $32,195 + Leather seating surfaces, comfort sport seats, keyless access and remote start, RNS 510 Navigation, Fender Premium Audio System, driver seat memory, wood grain interior décor, 8-way power passenger seat, interior chrome accents
3.6L – SE w Sunroof $28,995 Six-speed DSG automatic transmission18” alloy wheels, V-Tex leatherette seating, sunroof, 8-way power driver seat, heated front seats, comfort sports seats, touchscreen Premium VIII radio, Fender Premium Audio System, Multi-Function leather-wrapped steering wheel, aluminum trim dash and middle console, exterior chrome window trim, chrome dual exhaust, fog lights, sliding front center armrest
3.6L – SE w Sunroof/Navi $30,595 + RNS 315 Navigation, MDI, exterior chrome accents
3.6L – SEL Premium $32,950 Leather seating surfaces, keyless entry with remote start, RNS 510 navigation, driver seat memory, wood grain interior décor, 8-way power passenger seat, interior chrome accents
Destination $770 All prices exclude destination


Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. VWoA sells the Beetle, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2011 Volkswagen vehicles come standard-equipped with Electronic Stability Control (ESC). This is important because the National Highway Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at or to learn more.


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VW Launches an Energy-Efficient Facility in Chattanooga

On May 24, 2011, Volkswagen announced the grand opening of Volkswagen’s LEED-aggressive manufacturing facility in Chattanooga, Tennessee.

The plant is a perfect real-world example of how Volkswagen is incorporating the Think Blue initiative, a holistic approach to environmental sustainability, into everything we do. Think Blue’s goal is to unify all of Volkswagen’s environmental activities and motivate employees and customers to practice environmental responsibility in their everyday lives. The Chattanooga plant will not only build and bring fuel-efficient vehicles to market; it will also reduce waste and emissions throughout the production process.

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