Posts Tagged Dallas VW Dealers

Tour of the Volkswagen Chattanooga Passat Plant

A few weeks ago, I was given the opportunity to visit the Volkswagen manufacturing facility in Chattanooga, TN, where the 2012 Passat is made. This was a rare opportunity, so to make sure I made the most of the trip, I came loaded with a number of your questions, along with my own. I’ve posted answers to the most popular and unique inquiries at the bottom of this post. Before I get to that, I’d like to take you along as I look back at my tour of the 1,400-acre facility.

The Chattanooga plant can currently produce up to 150,000 vehicles per year. Many of you asked if Volkswagen has plans to expand production to an additional model at the current location; beyond what I outline below, I did find out that the Chattanooga plant location has enough unused acreage nearby for a mirror plant to be constructed in the future. So stay tuned!

Check out the embedded video below to see monstrous machines that transform 4,700 welds into a car, vehicles being started for the very first time, and a clip of me braving my way through the monsoon weather simulator that tests for paint and seal quality. In addition to the monsoon simulator, all new cars receive four-wheel alignment and are driven down a cobblestone road to check the suspension and listen for unwanted interior sounds. To further uphold top-notch quality, two Passats are taken off the line daily and disassembled. Once they’re given the green light, approximately 85 percent of the vehicles are shipped to dealers via train to reduce energy consumption.

On the topic of sustainability, Volkswagen has incorporated a plethora of features into the design of the Chattanooga facility that make it the only LEED Platinum Certified auto plant in the world. What is LEED? Simply put, LEED provides building owners and operators a way to identify and implement energy-efficient, eco-conscious solutions for design, construction and operations.

The plant has implemented a storm water management plan that protects receiving stream channels from excessive erosion, promotes infiltration, and captures and treats the storm water runoff from 90 percent of the average annual rainfall. Volkswagen also installed a highly reflective white roof membrane that minimizes heat by up to 50 degrees Fahrenheit. Lastly, six-inch mineral rock wool panels insulate the plant walls to reduce building energy consumption by 35 percent.

Even though this is an efficient, eco-conscious plant, the real magic behind the high quality vehicles that roll off the line lies with the employees. Each new employee is enrolled in six to ten weeks of classroom and physical training, including weight-lifting and cardiovascular exercises, before beginning work on the line. What’s more, Volkswagen offers an onsite degree program that includes classes alongside their paid work time for employees who want to earn their BAs and MBAs.

If you could build your own Passat, what options would you select?

Inquiries from Facebook Fans:

Are factory tours available?

Yes, there are eight tours a week, Tuesday to Friday at both 9am and 1:30pm. You can email tours@vw.com to set up a time, but keep in mind that it’s usually necessary to book several weeks in advance.

Are there any plans for factory deliveries?

Not at this time, unfortunately. Vehicles can only be picked up at dealerships.

Any other plans for other models to be built in Chattanooga?

Not at the moment, but this is being considered as a future possibility. There are currently plans to increase capacity from 150,000 to 180,000 a year with the addition of a third team.

Is the Passat TDI Premium available with a 6-speed manual transmission?

Yes!

What is the average rate for completing one full standard model?

In Chattanooga, cars come off the line every minute and 40 seconds, which equals about 35 cars an hour. What’s more amazing is that many suppliers have parts shipping to the plant just two hours before they are actually put on cars.

Why build a plant in the US?

Efficiency. Eighty-five percent of suppliers for the Passat are in North America, which keep shipping costs to a minimum. Additionally, building in the US allows Volkswagen to understand the customer better, react quicker to market needs and bypass fluctuation in currency exchange rates.

I would love more info on Volkswagen’s state of the art paint center.

The state-of-the-art paint shop has new technologies that will make it the most technologically advanced in the world. My favorite of those, which you can see in the embedded video, is the “E-Shuttle.” This new conveyor technology allows carriers to rotate the car bodies in a phosphate bath and electro deposition bath versus dipping them. These carriers can be programmed like robots and can maneuver vehicles 360 degrees. They can also enter the bath at a steeper decline. Because of this, it allows the dip tanks to be smaller, saving chemicals, water, and energy. This process provides the vehicle corrosion resistance and acts as a foundation for subsequent paint coatings.

Is the plant still hiring?

Yes. In March, VW announced it was hiring 800 more employees for a third team by the end of 2012. This will bring employee total to approximately 3,500. VW is looking nationwide for candidates and noted that there is currently a high demand for service/maintenance technicians for the robots.

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VOLKSWAGEN NAMED BEST TOTAL VALUE BRAND IN STRATEGIC VISION’S TOTAL VALUE INDEX™ STUDY

Stylish CC and practical Jetta SportWagen number one ranked vehicles in Total Value in their segments as rated by new vehicle buyers

Herndon, VA –  Volkswagen of America, Inc. announced that two of its vehicles have received top ratings from buyers in Strategic Vision’s Total Value Index® (TVI) in addition to the Volkswagen brand being recognized as the best in Total Value. Volkswagen’s Jetta SportWagen received top honors in the medium multi-function category with the Volkswagen CC named as the number one larger car.

“The way you become a Value leader in this economy is to create an exceptional product that is also affordable. Volkswagen has done just that by delivering vehicles like the Jetta SportWagen and the Volkswagen CC that fit into our economic structure with the engineering and performance that make the purchase so very desirable,” says Dr. Darrel Edwards, Founder and Executive Director of Strategic Vision.

Strategic Vision’s TVI calculates a number of important vehicle attributes like great fuel economy, price, reliability, and resale value along with innovation that is impactful and intuitive to owners’ expressed vehicle needs.

“Volkswagen is proud to be named the number one brand by Strategic Vision’s Total Value Index, and to have two of our top vehicles honored with best-in-class ratings by the buyers themselves,” said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. “This honor represents the core values and abilities that set the Volkswagen brand apart, with our technological and design innovation, safety, reliability, and the overall power of our German engineering.”

This distinction marks the latest in a series of honors for Volkswagen from Strategic Vision. The brand has been named the best full-line corporation in Strategic Vision’s Total Quality™ Index four times in the past five years, with several Volkswagen vehicles winning top honors in both the Total Quality and Total Value Indices.

The Strategic Vision Total Value Index was calculated from 68,088 buyers who purchased models during September 2010 to June 2011. The vehicles’ Total Value is calculated starting with clear statements that owners make about value, including price, innovation, fuel economy, and more and then incorporates the importance of the variables that make up the entire ownership experience to determine the vehicles’ worth compared against the costs involved, also known as the “True Value.” The Strategic Vision Total Value Awards® have been presented annually since 1995.

About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Beetle, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan vehicles through approximately 600 independent U.S. dealers.

About Strategic Vision

Strategic Vision is a research-based consultancy with over thirty-five years of experience in understanding the consumers’ and constituents’ decision-making systems for a variety of Fortune 100 clients, including most automotive manufacturers. Its unique expertise is in identifying consumers’ comprehensive motivational hierarchies, including the product attributes, personal benefits, value/emotions and images that drive perceptions and behaviors. J. Susan Johnson, CEO of Strategic Vision, coined the phrase “True Innovators” and we measure this construct in the detailed Total Value Index report. The ValueCentered® psychology and research methods were defined by Dr. Darrel Edwards in 1968, and enhanced by co-founders J. Susan Johnson (1972) and Sharon Shedroff (1975). For further information, contact Alexander Edwards or Christopher Chaney at (858) 576-7141 or visit www.strategicvision.com.

ABOUT BOARDWALK AUTO GROUP VOLKSWAGEN DEALERS

Boardwalk Auto Group has three Volkswagen Dealerships serving the North Dallas community. Boardwalk Volkswagen, located in Richardson, Texas, was recently named 2012 Volkswagen Dealer of the Year for Texas by DealerRater® reflecting on the dealer’s commitment to unparalleled customer service. Park Cities Volkswagen and McKinney Volkswagen have also become two of the Highest-Rated DealerRater Certified Volkswagen Dealers in Texas.  For more information about Boardwalk Auto Group Volkswagen Dealers, please visit www.DallasVWDealers.com.

ABOUT BOARDWALK AUTO GROUP

Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, and Volkswagen.

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Pricing for the redesigned 2013 Volkswagen CC starts at $30,250

The only affordable four-door coupe now sports a new look and more premium features

  • High-luxury, high-quality interior now has seating for five
  • Bi-Xenon headlamps, LED daytime running lights, LED taillights and LED license plate illumination available across entire model line
  • New design incorporates current VW “family face” on front and rear fascias
  • New front-wheel-drive V6 Lux and 2.0T Sport Plus models
  • New exterior colors, interior trim and wheels available

Herndon, VA – Volkswagen of America, Inc. announced pricing for the redesigned CC, its ultra-stylish and luxurious four-door coupe. The 2013 CC makes an even bolder move towards the automotive luxury class, with new front and rear styling and an extended range of standard equipment that includes Bi-Xenon headlights and LED taillights. The new 2013 CC will start at $30,250 and will go on sale this spring in the U.S.

The CC is available with two different powertrains. The 2.0T models are fitted with Volkswagen’s award-winning, 2.0-liter turbocharged and direct-injected TSI® four-cylinder engine that makes 200 horsepower and 207 pound-feet of torque, mated to either a six-speed manual transmission or a six-speed DSG® dual-clutch automatic. All 2.0T models are front-wheel drive. The VR6® Lux and VR6 4Motion® Executive have the 3.6-liter VR6 engine that produces 280 hp and 265 lb-ft of torque, driving through a six-speed automatic transmission. The Lux is front-wheel drive, while the Executive is fitted with VW’s 4Motion all-wheel-drive system.
The 2013 CC model range:

2.0T Sport

The 2.0T Sport provides entry to the 2013 CC model range and starts at an MSRP of $30,250; it is available through special order. Standard equipment includes new 17-inch “Verme” alloy wheels with all-season self-sealing tires; Bi-Xenon headlights; LED taillights; LED license-plate illumination; rain-sensing windshield wipers; Climatronic® automatic climate-control; heated 12-way power front seats; touchscreen Premium VIII sound system with HD Radio, eight speakers, and a six-disc CD changer; Bluetooth® technology; iPod® connectivity; V-Tex leatherette seating surfaces; and matte chrome interior trim. The standard transmission is a six-speed manual with the option of a six-speed DSG dual-clutch automatic. The Sport model with LED Daytime Running Lights and Adaptive Front-lighting System (AFS) is available in dealerships for an MSRP of $30,610.

2.0T Sport Plus

This is a new model in the CC lineup and opens at $32,850. It adds LED Daytime Running Lights and AFS; stylish new 18-inch “Mallory” alloy wheels with all-season 235/40 tires; and the RNS® 315 navigation system. The six-speed dual-clutch DSG is the only transmission offered.

2.0T Lux

The 2.0T Lux has an MSRP of $35,355 and comes standard with the six-speed DSG automatic transmission. Its additional standard features over Sport Plus include new 18-inch “St Louis” five-spoke aluminum-alloy wheels; brushed-aluminum interior trim; a power-tinted-glass sunroof; and ambient lighting.

VR6 Lux

The VR6 Lux is a new model for 2013 and retails for $37,730. It features a 280-hp, 3.6-liter VR6 engine mated to a six-speed automatic transmission and front-wheel drive. Compared with the 2.0T Lux, it adds a headlight washer system with heated nozzles; a rearview camera; the RNS 510 navigation system that features a 6.5-inch touchscreen; leather seating surfaces; “Interlagos” 18-inch alloy wheels; memory seating and mirrors; and new engineered ebony trim (available on select V6 models).

VR6 4Motion Executive

In addition to the features offered on the VR6 Lux, the flagship CC adds 4Motion all-wheel drive and a six-speed automatic transmission for an MSRP of $41,420. Standard equipment includes polished 18-inch “Interlagos“ alloy wheels; Tiptronic® paddle shifters; a driver’s seat with massage function; Park Distance Control with front and rear proximity sensors; Dynaudio® Premium Sound System; and a power rear sunshade.

2.0T R-Line®

The popular R-Line will again be offered — tailored to the new CC design — in early 2013. More information will be released closer to launch.

2013 CC Pricing

Model Price (exc. destination and handling)
2.0L TSI Sport (special order)
(manual) $30,250
(automatic) $31,350
2.0L TSI Sport (with DRLs and AFS)
(manual) $30,610
(automatic) $31,710
2.0L TSI Sport Plus $32,850
2.0L TSI Lux $35,355
3.6L VR6 Lux $37,730
3.6L VR6 4Motion® Executive $41,420

 

About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Beetle, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan vehicles through approximately 600 independent U.S. dealers. All 2012

Notes:
This press release and images of the 2013 CC are available at media.vw.com.

“TSI”, “DSG,” “VW”, “Volkswagen”, “4Motion”, “R-Line”, “RNS”, “Climatronic”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. “VR6” is a registered trademark of Volkswagen Group of America, Inc. “Bluetooth” is a registered trademark of Bluetooth SIG, Inc. “Dynaudio” is a registered trademark of DYNAUDIO International GmbH. “iPod” is a registered trademark of Apple, Inc. “Tiptronic” is a registered trademark of Dr. Ing h.c. F. Porsche Ag.

Features and technical data apply to models offered in the USA. They may differ in other countries.

All prices listed are the Manufacturer’s Suggested Retail Price and exclude transportation, taxes, title, options and dealer charges.

ABOUT BOARDWALK AUTO GROUP VOLKSWAGEN DEALERS

Boardwalk Auto Group has three Volkswagen Dealerships serving the North Dallas community. Boardwalk Volkswagen, located in Richardson, Texas, was recently named 2012 Volkswagen Dealer of the Year for Texas by DealerRater® reflecting on the dealer’s commitment to unparalleled customer service. Park Cities Volkswagen and McKinney Volkswagen have also become two of the Highest-Rated DealerRater Certified Volkswagen Dealers in Texas.  For more information about Boardwalk Auto Group Volkswagen Dealers, please visit www.DallasVWDealers.com. 

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Kelley Blue Book’s kbb.com names the 2012 Volkswagen Passat Top Family Car

Herndon, VA — The 2012 Passat can add yet another accolade to its growing roster of awards: It has been named by Kelley Blue Book’s www.kbb.com as the number-one pick for its 10 Best Family Cars of 2012 list. Each year, the expert editors at kbb.com choose 10 vehicles that they feel address a wide selection of typical familial concerns, ranging from safety, comfort, child-friendliness and favorable consumer ratings to potential out-of-pocket costs during the car’s first five years of ownership.

The Passat—starting at $19,995, with class-leading rear-seat legroom and parent-friendly standard features like Bluetooth® technology and dual-zone climate control—represents a tremendous value for any modern family. And, with the option of a TDI® Clean Diesel engine that gets an EPA estimated 43 mpg on the highway and a range of up to 795 miles when equipped with a manual transmission, the Passat can also be an eco-conscious family-hauling machine.

In naming the Passat their number one pick, kbb.com editors said: “Crafted specifically for the American market—it’s even built in Chattanooga, Tennessee—the 2012 Volkswagen Passat is both larger and cheaper than the model it replaces. But the European driving dynamics and interior feel remain, making the new Passat a uniquely well-rounded family sedan and our best family car of 2012.”

“We’re flattered to have the Passat recognized as the best family car of 2012 by the editors at Kelley Blue Book’s kbb.com, a company that is highly regarded by both the automotive industry and consumers,” said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. “Such acknowledgement further validates our efforts to make it the first affordable, midsize German-engineered car for the American family. And it’s built in America!”

For more information about kbb.com’s 10 Best Family Cars of 2012, visit
http://www.kbb.com/car-news/all-the-latest/10-best-family-cars-of-2012/.

To learn more about the 2012 Passat’s other accolades, visit media.vw.com.

About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Beetle, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan vehicles through approximately 600 independent U.S. dealers.

Notes:
This press release and images of the 2012 Volkswagen Passat are available at media.vw.com

“VW”, “Volkswagen”, “TDI” all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. “Bluetooth” is a registered trademark of Bluetooth SIG.

Features and technical data apply to models offered in the USA. They may differ in other countries.

Vehicle range based on EPA highway estimate and 18.5 gallon fuel tank. Your mileage will vary.

All prices are MSRPs and exclude taxes, title, transportation, options and dealer charges.

About Kelley Blue Book (www.kbb.com)

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website http://www.kbb.com, including its famous Blue Book® Trade-In and Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. Kbb.com provides consumer pricing and information on minivans, pickup trucks, sedan, hybrids, electric cars, and SUVs. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader.com.

ABOUT BOARDWALK AUTO GROUP VOLKSWAGEN DEALERS

Boardwalk Auto Group has three Volkswagen Dealerships serving the North Dallas community. Boardwalk Volkswagen, located in Richardson, Texas, was recently named 2012 Volkswagen Dealer of the Year for Texas by DealerRater® reflecting on the dealer’s commitment to unparalleled customer service. Park Cities Volkswagen and McKinney Volkswagen have also become two of the Highest-Rated DealerRater Certified Volkswagen Dealers in Texas.  For more information about Boardwalk Auto Group Volkswagen Dealers, please visit www.DallasVWDealers.com. 

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Kelley Blue Book's kbb.com names the 2012 Volkswagen Passat Top Family Car

Herndon, VA — The 2012 Passat can add yet another accolade to its growing roster of awards: It has been named by Kelley Blue Book’s www.kbb.com as the number-one pick for its 10 Best Family Cars of 2012 list. Each year, the expert editors at kbb.com choose 10 vehicles that they feel address a wide selection of typical familial concerns, ranging from safety, comfort, child-friendliness and favorable consumer ratings to potential out-of-pocket costs during the car’s first five years of ownership.

The Passat—starting at $19,995, with class-leading rear-seat legroom and parent-friendly standard features like Bluetooth® technology and dual-zone climate control—represents a tremendous value for any modern family. And, with the option of a TDI® Clean Diesel engine that gets an EPA estimated 43 mpg on the highway and a range of up to 795 miles when equipped with a manual transmission, the Passat can also be an eco-conscious family-hauling machine.

In naming the Passat their number one pick, kbb.com editors said: “Crafted specifically for the American market—it’s even built in Chattanooga, Tennessee—the 2012 Volkswagen Passat is both larger and cheaper than the model it replaces. But the European driving dynamics and interior feel remain, making the new Passat a uniquely well-rounded family sedan and our best family car of 2012.”

“We’re flattered to have the Passat recognized as the best family car of 2012 by the editors at Kelley Blue Book’s kbb.com, a company that is highly regarded by both the automotive industry and consumers,” said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. “Such acknowledgement further validates our efforts to make it the first affordable, midsize German-engineered car for the American family. And it’s built in America!”

For more information about kbb.com’s 10 Best Family Cars of 2012, visit
http://www.kbb.com/car-news/all-the-latest/10-best-family-cars-of-2012/.

To learn more about the 2012 Passat’s other accolades, visit media.vw.com.

About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Beetle, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan vehicles through approximately 600 independent U.S. dealers.

Notes:
This press release and images of the 2012 Volkswagen Passat are available at media.vw.com

“VW”, “Volkswagen”, “TDI” all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. “Bluetooth” is a registered trademark of Bluetooth SIG.

Features and technical data apply to models offered in the USA. They may differ in other countries.

Vehicle range based on EPA highway estimate and 18.5 gallon fuel tank. Your mileage will vary.

All prices are MSRPs and exclude taxes, title, transportation, options and dealer charges.

About Kelley Blue Book (www.kbb.com)

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website http://www.kbb.com, including its famous Blue Book® Trade-In and Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. Kbb.com provides consumer pricing and information on minivans, pickup trucks, sedan, hybrids, electric cars, and SUVs. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader.com.

ABOUT BOARDWALK AUTO GROUP VOLKSWAGEN DEALERS

Boardwalk Auto Group has three Volkswagen Dealerships serving the North Dallas community. Boardwalk Volkswagen, located in Richardson, Texas, was recently named 2012 Volkswagen Dealer of the Year for Texas by DealerRater® reflecting on the dealer’s commitment to unparalleled customer service. Park Cities Volkswagen and McKinney Volkswagen have also become two of the Highest-Rated DealerRater Certified Volkswagen Dealers in Texas.  For more information about Boardwalk Auto Group Volkswagen Dealers, please visit www.DallasVWDealers.com. 

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