Posts Tagged Dallas

McKinney Volkswagen Beetle Walkaround with Douglas Lucas

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Boardwalk Audi, Audi Magna Society Dealer Serving the Dallas Area, has Chosen the Dealer.com Platform for its Primary Website at BoardwalkAudi.com

“The management team at Boardwalk feel strongly about our choice to go with Dealer.com for our online marketing needs,” stated Brian Ongaro, Vice President of Sales and Marketing with Boardwalk Auto Group. “Boardwalk Audi believes that Dealer.com provides the best platform to take advantage of all the digital opportunities, while reinforcing our commitment to brand excellence in every area of our organization.”

Dealer.com is the global leader in digital marketing solutions for the automotive industry. Because Boardwalk Audi is serving a very broad competitive metro area, the dealership needed a partner that had deep roots in advanced marketing technologies including display advertising, inventory management, social media and search engine marketing. Dealer.com’s platform offers stability and easy integration of solutions, delivering an online presence that is powerful and competitive, but easy to manage.

“We are extremely proud to have been chosen by Boardwalk Audi and Boardwalk Auto Group to provide a complete online marketing solution,” said Mark Bonfigli, Founder and CEO of Dealer.com. “We are committed to continually creating innovative products and solutions that help our customers run their businesses more efficiently and profitably. Boardwalk Auto Group is a great fit to leverage our platform and expertise to greater serve their expanding marketplace.”

About Boardwalk Audi

Boardwalk Audi, 2011 Magna Award recipient was recently named 2012 DealerRater Audi Dealer of the Year for the State of Texas. With its distinctive 42,000 square foot dealership–the largest in the Audi USA dealer portfolio—Boardwalk Audi is committed to interlacing Audi’s unparalleled engineering prowess with exceptional service performance. As a member of Boardwalk Auto Group, Boardwalk Audi cultivates a focus on top-flight performance.

About Boardwalk Auto Group

Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, and Volkswagen.

About Dealer.com

Dealer.com is the leader in automotive digital marketing solutions – serving automotive retailers, manufacturers and media companies worldwide. The company’s innovative, award-winning digital marketing and advertising platform significantly lowers the cost of customer acquisition, enhancing dealers’ efficiency and profitability. The company employs over 600 people in its Burlington, VT and Manhattan Beach, CA offices. Dealer.com’s commitment to employee health and wellness makes it one of the country’s most desirable places to work, and in 2011 was named best overall company in the U.S. at the American Business Awards for companies with under 2,500 employees. For more information, visit http://www.dealer.com.

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Boardwalk Porsche, a Porsche Premier Dealer Serving the Dallas Area, Has Chosen the Dealer.com Platform for Its Primary Website at Boardwalkporsche.com

“The management team at Boardwalk feel strongly about our choice to go with Dealer.com for our online marketing needs,” stated Brian Ongaro, Vice President of Sales and Marketing with Boardwalk Auto Group. “Boardwalk Porsche believes that Dealer.com provides the best platform to take advantage of all the digital opportunities, while reinforcing our commitment to brand excellence in every area of our organization.”

Dealer.com is the global leader in digital marketing solutions for the automotive industry. Because Boardwalk Porsche is serving a very broad competitive metro area, the dealership needed a partner that had deep roots in advanced marketing technologies including display advertising, inventory management, social media and search engine marketing. Dealer.com’s platform offers stability and easy integration of solutions, delivering an online presence that is powerful and competitive, but easy to manage.

“We are extremely proud to have been chosen by Boardwalk Porsche and Boardwalk Auto Group to provide a complete online marketing solution,” said Mark Bonfigli, Founder and CEO of Dealer.com. “We are committed to continually creating innovative products and solutions that help our customers run their businesses more efficiently and profitably. Boardwalk Auto Group is a great fit to leverage our platform and expertise to greater serve their expanding marketplace.”

About Boardwalk Porsche

Boardwalk Porsche is honored to be a Porsche Premier Dealer. Staffed with the finest sales professionals and automotive technicians in the business, Boardwalk Porsche translates Porsche’s legendary track proficiency into an extraordinary customer experience. As a member of Boardwalk Auto Group, Boardwalk Porsche cultivates a focus on top-flight performance serving Dallas, Fort Worth and Plano, Texas. Boardwalk Porsche is one of the highest-rated Porsche dealerships in America at Boardwalk Porsche on DealerRater.com.

About Boardwalk Auto Group

Boardwalk Auto Group is one of the premier auto groups in the nation representing Porsche, Audi, Ferrari, Lamborghini, Maserati, and Volkswagen.

About Dealer.com

Dealer.com is the leader in automotive digital marketing solutions – serving automotive retailers, manufacturers and media companies worldwide. The company’s innovative, award-winning digital marketing and advertising platform significantly lowers the cost of customer acquisition, enhancing dealers’ efficiency and profitability. The company employs over 600 people in its Burlington, VT and Manhattan Beach, CA offices. Dealer.com’s commitment to employee health and wellness makes it one of the country’s most desirable places to work, and in 2011 was named best overall company in the U.S. at the American Business Awards for companies with under 2,500 employees. For more information, visit http://www.dealer.com.

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Boardwalk Auto Group Hot Summer Nights Gallery

Boardwalk Auto Group’s Hot Summer Nights Car Show to Benefit Camp Sweeney was our largest to date Saturday, June 16, 2012 in Plano, Texas. All of the proceeds went to Camp Sweeney located in Gainesville, Texas benefiting children with diabetes. Our next Hot Summers Nights Car Show will be Saturday, July 21 from 6 pm – 9 pm so mark your calendars.

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Audi R18 e-tron quattro: heading for Le Mans with all-wheel drive

– Latest electrified generation of the successful all-wheel drive
– Audi sets benchmarks in terms of assembly space, weight and performance
– Four more weeks to go before the start of the Le Mans 24 Hours

In a month from now a prestigious success will be at stake for Audi. On June 16/17, a hybrid vehicle could be winning the Le Mans 24 Hours for the first time.

Electrified drive and quattro all-wheel drive – what looks like two different worlds at first glance has been merged into a technological synthesis by Audi. “Soon after the TDI phase had begun we started to think about the hybridization of a Le Mans sports prototype, when it was foreseeable that the regulations would open up this option,” explains Head of Audi Motorsport Dr. Wolfgang Ullrich. “After exploring the concepts we quickly saw the opportunity of bringing a new technological specification of all-wheel drive back into motorsport. Unfortunately, it had been banned from circuit racing since 1998.”

From 1981 to 1997, Audi won four titles in the World Rally Championship, clinched three victories at Pikes Peak, a championship win in the TRANS-AM, two DTM titles and eleven national Super Touring Car Championships plus a Touring Car World Cup with quattro models. For the first time since the 1998 ban an all-wheel drive model is now allowed to compete in the FIA’s circuit racing program.

Yet what sounds like a simply return has been one of the biggest tasks ever tackled by Audi Sport to date. Packaging an additional front-wheel drive and a hybrid system into a sports car is particularly difficult due to the space conditions. With a width of two meters and a length of 4.65 meters the car has large outer dimensions. But underneath the outer shell there is a monocoque construction which in motorsport has been quite classically optimized for totally different aspects than the integration of a drive axle and incorporation of a hybrid system.

Consequently, the achievements of the engineering team that has made the hybrid front-wheel drive reality are particularly impressive: for example, because the entire drive unit is installed inside the carbon fiber structure for optimal protection. Or because the monocoque has been stretched in forward length compared with the predecessor model. This shortens the crash structure in front of it which still has to successfully pass all crash tests, though. Or because of the extreme proximity to the driver, which requires special protection measures. Or because of the weight, as every gram counts in motorsports. Or because of the performance capabilities. Never before has such a small and light-weight system recovered so much energy.

With support from system partners, Audi has achieved a particularly compact MGU (motor generator unit) on the front axle. During energy recuperation, which is fully electronically controlled, drive shafts transmit the power to the inside of the MGU where the kinetic energy is converted into electric power during braking periods. The principle is similar to that of the commonly known dyno – albeit with extremely high energy flows. Converters integrated into the housing transform this energy from alternating into direct current which in turn drives a rotating mass storage device located alongside the driver. The energy is stored by the current accelerating this carbon fiber flywheel which runs in a high-vacuum to as much as 45,000 revolutions per minute. After cornering, this energy is available again to power the electric motors of the MGU unit which in turn drive the front wheels. Up to 150 kW of short-term power (204 HP) can be supplied to the front axle.

“The fact that in Audi’s Technical Development division ideas of driving the internal combustion engine and an axle via the electric motor have been in existence gave us strong motivation to steer the concept for the R18 e-tron quattro in this direction,” says Dr. Ullrich. “We’re convinced that by splitting the electric drive and the combustion drive between two axles we’re achieving a positive weight distribution in the vehicle while making use of at least some of the advantages of a quattro drive system. After presenting our concept to the ACO and the FIA for the first time we received a relatively quick response. They saw that in the case of our hybrid solution in combination with all-wheel drive the quattro factor certainly carries some weight. The FIA wanted to keep this within the limits of a reduced scope because its chief aim is hybridization, not the return of all-wheel drive. Therefore, a clause in the regulations was agreed that limits the advantage of a standard quattro drive when accelerating out of tight corners. The electrified axle may only be additionally used for acceleration above a speed of 120 km/h”

At the same time, the number of braking zones is specified by the FIA for each track. The prescribed 58-liter fuel tank capacity of the hybrid vehicle is two liters less than that of the conventional car. Last but not least, the amount of energy that may be recuperated between two braking zones is limited to 500 kJ. “The FIA defines these intervention options for itself in order to create a balance between the hybrid vehicles and the conventional models. The effects vary from track to track and are difficult for us to judge at this point in time,” says Dr. Ullrich.

Dr. Ullrich’s conviction that this has been the right step outweighs these imponderables, though. There is even a bit of nostalgia involved. “I’m really happy that we managed to bring quattro back into motorsport. It was the system I started my first hours in the Super Touring Car project at Audi Sport with,” explains the head of motorsport. “Audi proved back then that all-wheel drive offers an advantage on any track in any weather even with low engine output, just like our customers can experience it on the road every day as well. It’s nice that we’re bringing a form of quattro back into motorsport even though, to put it in jest, we’re only allowed to compete with ‘part-time’ quattro at the moment.”

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Boardwalk Auto Group Spring Concorso Gallery

Boardwalk Auto Group congratulates the following winners:

1st Place Italian – David & Barb Halpin – Ferrari 458 Italia (w/Graphics Wrap)

2nd Place Italian – Don Patty – Ferrari 328GTB

3rd Place Italian – Will Huber – Ferrari 348TS

Best In Show – Lorenzo Triana – Mercedes Benz 300SL

Most Unique – Brendan Hinds – Audi S5

British Class – Rachel Hardin – Lotus Esprit

German Class – Chuck Lawson – Porsche 356

American Class – Don Seibert – Chevrolet Corvette

[cincopa AULAK0qJ-XTS]

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Boardwalk Audi has earned the 2011 Audi Magna Society Award

  • Magna Society program honors the best of the best among all U.S. Audi dealers
  • To earn the award, dealers must meet customer service and business objectives
  • The recognition fits alongside growth of Audi exclusive dealerships in the U.S.

Audi identified its top performing U.S. dealerships throughout 2011, a year that saw the brand and its retail partners post record sales results. Boardwalk Audi has earned the prestigious 2011 Audi Magna Society Award recognizing the Top Audi Dealers in the U.S.

“The Audi Magna Society Award represents the excellence that Boardwalk Audi is committed to. We are thrilled to have earned this prestigious award from Audi and I want to thank the entire team at Boardwalk Audi for making this happen,” said Corstiaan Westerhuis, General Manager.

Audi established the Magna Society to recognize U.S. dealerships that stand out as the best of the best. To qualify, dealerships can’t just meet or exceed sales targets. They must also demonstrate they are maintaining a solid financial foundation, merit high customer satisfaction scores and show their facilities and staffs represent the progressive Audi culture.

“At Audi, we intend to continuously improve the experience our customers encounter each time they interact with our premium brand,” said Johan de Nysschen, President, Audi of America.  “With the annual Magna Society awards we celebrate our dealer partners who’ve done the most to further that goal in the past year, while ensuring their franchise rests on a thriving business model.”

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2011, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products and technologies. Visit http://www.audiusa.com or http://www.audiusanews.com for more information regarding Audi vehicle and business issues.

ABOUT BOARDWALK AUDI
Boardwalk Audi, 2011 Magna Award recipient was recently named 2012 DealerRater Audi Dealer of the Year for the State of Texas. With its distinctive 42,000 square foot dealership–the largest in the Audi USA dealer portfolio—Boardwalk Audi is committed to interlacing Audi’s unparalleled engineering prowess with exceptional service performance. As a member of Boardwalk Auto Group, Boardwalk Audi cultivates a focus on top-flight performance.

ABOUT BOARDWALK AUTO GROUP 
Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, and Volkswagen.

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