Posts Tagged McKinney Volkswagen

McKinney Volkswagen Beetle Walkaround with Douglas Lucas


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McKinney Volkswagen Service with Steve Muhlholland


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McKinney Volkswagen CC Walkaround with Douglas Lucas

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Tour McKinney Volkswagen with David Huff

McKinney Volkswagen represents a decisive moment in Boardwalk Auto Group’s history. As the third entrant in the firm’s VW stable, McKinney Volkswagen is the first automobile dealership that Boardwalk Auto Group launched from scratch. Its “clean-sheet” design means the spacious service department is state-of-the art. It’s forward-thinking layout means the striking yet comfortable showroom is configured for a pleasantly streamlined car-buying experience.

Among the largest and fastest growing Volkswagen dealerships in the U.S., McKinney Volkswagen is dedicated to making your experience with legendary German Engineering a high performance phenomenon.  As a member of Boardwalk Auto Group we cultivate a focus on top-flight performance. It’s the driving force behind every nameplate we represent, every car we maintain, and every customer we have the privilege to serve. McKinney Volkswagen – where our customers always come first!




Our Reviews

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McKinney Volkswagen Mobile App is Now Available

We’re very happy to let you know that our McKinney Volkswagen Mobile App is now available in the iTunes, Android and Blackberry App Store! Please use the QR Codes, or follow the links below to download the app (note: you don’t need iTunes installed to visit the first link). Please download and rate the app.

McKinney Volkswagen iPhone App – click here!

McKinney Volkswagen Android App – click here!

Some of the things our app can do for you are:

  • Full Vehicle Inventory integration. Browse or search our entire inventory without ever seeing a slow mobile website. Save the ones you like as favorites. Flip your device sideways while looking at a car to see all the images in cover flow mode!
  • Check out the “Postboard” for new messages, coupons and specials straight from us to your device! You can even reply to these messages directly.
  • Keep track of all your own personal vehicles in “My Garage”. Add a photo of your vehicle and track things like: VIN, Year, Make, Model, License Plate, Oil Type, Tire Size, Date Purchased, Price Paid, Initial Mileage, Insurance Co., Policy No., and add all the extra notes you want.
  • Service History is also available for each vehicle in “My Garage”, see pending service appointments, add them to your calendar, and mark them as completed when finished!
  • The “Toolkit” contains super useful tools for you to use every day: Call Roadside Assistance | One-touch Service Scheduling | Find local gas prices | Parking Assistant with GPS locator and meter timer | Flashlight (includes the flash on the iPhone 4!)
  • Our Twitter feed and Facebook wall is parsed right into the app making it super easy to check out what we’re talking about.
  • Twitter and Facebook integration allows you to retweet and post anything to your own Twitter feed or Facebook wall!
  • Manufacturer news helps you keep up-to-date with all the news and happenings in the VW world!
  • Call and email each department, get directions, view operating hours, get quotes on vehicles, order parts, etc…

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McKinney Volkswagen serving the North Dallas area, has chosen the platform for its primary website at

McKinney Volkswagen has chosen the platform for The dealership needed a partner that had deep roots in advanced marketing technologies including display advertising, inventory management, social media and search engine marketing.

“The management team at Boardwalk feel strongly about our choice to go with for our online marketing needs,” stated Brian Ongaro, Vice President of Sales and Marketing with Boardwalk Auto Group. “McKinney Volkswagen believes that provides the best platform to take advantage of all the digital opportunities, while reinforcing our commitment to brand excellence in every area of our organization.” is the global leader in digital marketing solutions for the automotive industry. Because McKinney Volkswagen is serving a very broad competitive metro area, the dealership needed a partner that had deep roots in advanced marketing technologies including display advertising, inventory management, social media and search engine marketing.’s platform offers stability and easy integration of solutions, delivering an online presence that is powerful and competitive, but easy to manage.

“We are extremely proud to have been chosen by McKinney Volkswagen and Boardwalk Auto Group to provide a complete online marketing solution,” said Mark Bonfigli, Founder and CEO of “We are committed to continually creating innovative products and solutions that help our customers run their businesses more efficiently and profitably. Boardwalk Auto Group is a great fit to leverage our platform and expertise to greater serve their expanding marketplace.”

About McKinney Volkswagen

Among the largest and fastest growing Volkswagen dealerships in the U.S., McKinney Volkswagen is proud to be one of the premier dealerships in the Dallas area. From the moment you walk into the showroom, you’ll know that McKinney Volkswagen’s commitment to customer service is second to none. McKinney Volkswagen – where our customers always come first!

About Boardwalk Auto Group

Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, and Volkswagen. Learn more about Boardwalk Auto Group at

About is the leader in automotive digital marketing solutions – serving automotive retailers, manufacturers and media companies worldwide. The company’s innovative, award-winning digital marketing and advertising platform significantly lowers the cost of customer acquisition, enhancing dealers’ efficiency and profitability. The company employs over 600 people in its Burlington, VT and Manhattan Beach, CA offices.’s commitment to employee health and wellness makes it one of the country’s most desirable places to work, and in 2011 was named best overall company in the U.S. at the American Business Awards for companies with under 2,500 employees. For more information, visit

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Tour of the Volkswagen Chattanooga Passat Plant

A few weeks ago, I was given the opportunity to visit the Volkswagen manufacturing facility in Chattanooga, TN, where the 2012 Passat is made. This was a rare opportunity, so to make sure I made the most of the trip, I came loaded with a number of your questions, along with my own. I’ve posted answers to the most popular and unique inquiries at the bottom of this post. Before I get to that, I’d like to take you along as I look back at my tour of the 1,400-acre facility.

The Chattanooga plant can currently produce up to 150,000 vehicles per year. Many of you asked if Volkswagen has plans to expand production to an additional model at the current location; beyond what I outline below, I did find out that the Chattanooga plant location has enough unused acreage nearby for a mirror plant to be constructed in the future. So stay tuned!

Check out the embedded video below to see monstrous machines that transform 4,700 welds into a car, vehicles being started for the very first time, and a clip of me braving my way through the monsoon weather simulator that tests for paint and seal quality. In addition to the monsoon simulator, all new cars receive four-wheel alignment and are driven down a cobblestone road to check the suspension and listen for unwanted interior sounds. To further uphold top-notch quality, two Passats are taken off the line daily and disassembled. Once they’re given the green light, approximately 85 percent of the vehicles are shipped to dealers via train to reduce energy consumption.

On the topic of sustainability, Volkswagen has incorporated a plethora of features into the design of the Chattanooga facility that make it the only LEED Platinum Certified auto plant in the world. What is LEED? Simply put, LEED provides building owners and operators a way to identify and implement energy-efficient, eco-conscious solutions for design, construction and operations.

The plant has implemented a storm water management plan that protects receiving stream channels from excessive erosion, promotes infiltration, and captures and treats the storm water runoff from 90 percent of the average annual rainfall. Volkswagen also installed a highly reflective white roof membrane that minimizes heat by up to 50 degrees Fahrenheit. Lastly, six-inch mineral rock wool panels insulate the plant walls to reduce building energy consumption by 35 percent.

Even though this is an efficient, eco-conscious plant, the real magic behind the high quality vehicles that roll off the line lies with the employees. Each new employee is enrolled in six to ten weeks of classroom and physical training, including weight-lifting and cardiovascular exercises, before beginning work on the line. What’s more, Volkswagen offers an onsite degree program that includes classes alongside their paid work time for employees who want to earn their BAs and MBAs.

If you could build your own Passat, what options would you select?

Inquiries from Facebook Fans:

Are factory tours available?

Yes, there are eight tours a week, Tuesday to Friday at both 9am and 1:30pm. You can email to set up a time, but keep in mind that it’s usually necessary to book several weeks in advance.

Are there any plans for factory deliveries?

Not at this time, unfortunately. Vehicles can only be picked up at dealerships.

Any other plans for other models to be built in Chattanooga?

Not at the moment, but this is being considered as a future possibility. There are currently plans to increase capacity from 150,000 to 180,000 a year with the addition of a third team.

Is the Passat TDI Premium available with a 6-speed manual transmission?


What is the average rate for completing one full standard model?

In Chattanooga, cars come off the line every minute and 40 seconds, which equals about 35 cars an hour. What’s more amazing is that many suppliers have parts shipping to the plant just two hours before they are actually put on cars.

Why build a plant in the US?

Efficiency. Eighty-five percent of suppliers for the Passat are in North America, which keep shipping costs to a minimum. Additionally, building in the US allows Volkswagen to understand the customer better, react quicker to market needs and bypass fluctuation in currency exchange rates.

I would love more info on Volkswagen’s state of the art paint center.

The state-of-the-art paint shop has new technologies that will make it the most technologically advanced in the world. My favorite of those, which you can see in the embedded video, is the “E-Shuttle.” This new conveyor technology allows carriers to rotate the car bodies in a phosphate bath and electro deposition bath versus dipping them. These carriers can be programmed like robots and can maneuver vehicles 360 degrees. They can also enter the bath at a steeper decline. Because of this, it allows the dip tanks to be smaller, saving chemicals, water, and energy. This process provides the vehicle corrosion resistance and acts as a foundation for subsequent paint coatings.

Is the plant still hiring?

Yes. In March, VW announced it was hiring 800 more employees for a third team by the end of 2012. This will bring employee total to approximately 3,500. VW is looking nationwide for candidates and noted that there is currently a high demand for service/maintenance technicians for the robots.

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